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JAMES PLAYLE


owns CeX stores in Dartford and Chelmsford


What was your previous occupation? I was a European equity sales trader. I both loved and hated it – the hours were too long and I yearned for more control over my career. I have freedom with CeX.


Why did franchising appeal to you? I asked myself, “why spend years trying to succeed when you can benefi t from a business that has been proven over years?” I have investigated franchised businesses for years and CeX is the fi rst, and only, company that ticked all the boxes. CeX are very passionate and serious about the business – professional yet relaxed with a very open approach.


What were your criteria for a franchise business?


I was looking for a business with good margins, strong support from the parent company but, most of all, a business I would enjoy. The fi nancial investment commits you to the business so it has to be something you like.


What type of support have you received?


I have continual support. Issues crop up all the time, but there is always someone on hand to help. CeX have experienced teams to help with many issues including pricing, IT, marketing and HR.


Is becoming a franchise owner how you expected it to be? Initially, I worked seven days a week but the combination of the effi cient systems and management staff meant I soon had a good work-life balance. I now have two stores so it’s all hands to the pumps again. This time, however, I have managed to get the store running the way I want it to by the end of week one, compared with two months for my fi rst store!


What do you enjoy most about your business?


I love everything about it. Working in the store, managing the staff . It has improved my lifestyle and I don’t have to wear a suit


ARMUN JAHROMI CeX Hinckley


What was your previous occupation and why did you leave?


Prior to investing in a CeX franchise, I was a sales and marketing manager. I left because I wanted to own my own business.


Why did you decide to look into franchising?


A franchise business model will be tried and tested and has a higher chance of success than setting up a business from scratch, which has a very high risk. As my own boss, my destiny is in my own hands.


What were your criteria for choosing a franchise?


I was looking for a product that I would enjoy working with and a brand with a good reputation.


Where did you fi nd out about the CeX franchise opportunity?


I fi rst became aware of CeX when I was looking to sell my phone and CeX provided the best quote. At the time I didn’t know CeX was franchising but I liked the business model. I later came across CeX franchising online while researching other businesses.


What appealed most about a CeX franchise?


I contacted existing CeX franchisees for feedback and was impressed with the speed of expansion they described. There is also a good amount of support from the franchisor. The most appealing aspect was the sense of family amongst the network.


What training and support have you received? I received approximately 600 hours of training, half of which was understanding the fundamentals of the business, and the other half supervisor/management


to work ever again! The biggest plus is that it has given me control of my life.


What sort of person do you think a CeX franchise would suit? It suits people that are very organised and adaptable. You have to fulfi l many roles – company director, secretary, HR manager, staff motivator, salesman, marketing man to name but a few! But, you can also rely on the business model, the 20-plus years of experience and the existing teams to ensure your success with CeX.


training. I also spent some time in existing franchised stores. There is excellent support from head offi ce right from the start and they have stayed with me throughout; I have never felt left out of the loop.


What aspect of it have you found most benefi cial?


Starting a new business for the fi rst time is scary, but CeX showed how much they care about the success of my store and that made the process less stressful.


What are your future plans for the business?


I aim to have multiple stores and push buys and sales within my existing stores.


What sort of person do you think a CeX franchise would suit? You need to have the dedication and passion for the products we sell, and


not be afraid of facing new challenges.


July/August 2016 | BusinessFranchise.com | 17


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