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Investment: £20k-£50k

Franchise Focus

A sparkling solution D

Former policeman, Duncan Whitehead, has built a shining future by investing in a Total Clean franchise in Blackpool


uncan Whitehead became part of the Total Clean franchise network in May 2014. Duncan worked in the police force for 22 years

and worked across a number of specialist divisions from the rank of Constable to Sergeant. He had been looking for a new business opportunity after retiring from the police and found Total Clean to be the best fi t for him. With his previous experience and a Masters degree in business leadership and management, Duncan was tremendously well equipped to run his own Total Clean management franchise in Blackpool.

“I left the police because I was looking for a fresh challenge and I had some money to cash in from previous investments, so I started looking at franchise opportunities,” said Duncan. “I looked at another franchise a year before I started with Total Clean but, after researching, I decided that it didn’t fi t my skill set, so I waited and researched a few more franchises before I settled on one.

Duncan Whitehead

“Among its many longstanding clients, it has the privilege of keeping one client from the very fi rst week...”

“I chose franchising purely for the support in setting up the business. It’s a tough business environment at the moment and research shows that franchise success rates are much higher than start-up businesses. The support you get when setting up a franchise means you are much more likely to succeed. I didn’t know much about cleaning but I had a basic understanding of how a business operated so I felt that franchising was the best option for me and much less risky than starting up on my own. “Right from the off , Total Clean has been extremely professional, I felt like I was

part of a family and the team have been completely honest and open with me. Total Clean stood out from the other franchises I had looked at. I did look at other cleaning franchises but once I’d spoken to the Total Clean team, I was happy that it was the right fi t for me. It was just one of those good feeling things that I fi nd has helped me throughout my career!” Total Clean has operated in the commercial cleaning sector since 1988 and the business enjoys a 95 per cent client retention rate. This amazing longevity and success is based on an unrelenting commitment to service excellence and an obsessive attention to detail. Among its many longstanding clients, it has the privilege of keeping one client from the very fi rst week of operation. Total Clean franchise partners like Duncan manage a team of locally based cleaning operatives that increases in size as new cleaning contracts are won in their protected territories. Working from home, the low initial capital outlay sees franchise partners like Duncan trading into an operating profi t as soon as year one. By the end of year fi ve, and by diligently following Total Clean’s methodologies, it is projected that franchise partners will have built a £1million annual turnover business

54 | | July/August 2016

with profi tability of approximately 24 per cent.

“My advice to anyone looking to buy a franchise would be to research the market and the franchisor,” Duncan continued. “Be open and honest with yourself about the commitment required. You will be supported as much as physically possible but you will only be as successful as the amount of time and eff ort you put in. If you’re investing money in a business, no matter how much support you get, the business will only perform to its optimum if you throw yourself completely into it. The support just takes away the pressure and stress that would have been involved in setting up by yourself. “Over the next fi ve years, I plan to keep

growing my business and I’m hoping to take on another territory to widen my business a bit further. I hope to build a successful franchise that I can leave to members of my family when I retire.”

Total Clean Commercial cleaning 0207 935 5089

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