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Franchise Focus


A virtuous franchise T


he current healthcare market in the UK is said to be worth in excess of £25billion and is predicted to grow as the population does. Research


suggests that there are currently 11 million people aged over 65 in the UK, and by 2030 this fi gure is projected to pass the 20 million mark. Anyone looking for a long-term profi table business should start their search here.


The Promedica24 franchise opportunity A six-fi gure investment level can often prevent a person with a passion for healthcare from owning a care franchise. The Promedica24 franchise opportunity breaks down these barriers and presents an opportunity like no other. The investment of a Promedica24 franchise is £15,000 with a requirement of working capital of just £5,000. Promedica24 is the UK’s only franchised, specialist live-in care provider. Franchisees do not deal with short-term visits like traditional care franchises, the carers for Promedica24 live with the client. The franchise model is also very diff erent to other care franchises.


Promedica24 employs the care managers and has over 50 offi ces across Europe which recruits and trains carers on behalf of franchisees.


“Promedica24 has dusted off the tired old franchise model and created a solution to fi t today’s market.”


Dan Archer, franchise director at


Promedica24 explained: “In traditional care franchises the franchisee registers with the regulator, they have to take out offi ce space and recruit a care manager, who then recruits carers – all before they can provide any care. This takes time and costs money. The total investment in a traditional care franchise can be around £100,000. However, Promedica24 registers with the


regulator, so the franchisee can work from a home offi ce to keep overheads down.


Training and support Before any franchise partner starts they are sent on a two-week training course, which takes place in Poland and the UK. In your initial month Promedica24 will train you on care operations; running through how to determine a client’s requirements, to the provision of care staff and how you can become a key contact point for ensuring your customer’s needs. Promedica24 invests millions per year in taking care of all the recruitment and training of care staff leaving you more time to build your business. Tibor Dusnoki, franchise partner, Surrey, stated: “My worry was that I didn’t know anything about business in the UK, but Promedica24 has really supported and helped me every step of the way. I’m now at 26 clients and my target for next year is to grow to 40.”


Tried and tested Promedica24 is Europe’s largest provider


of specialist live-in care. The management team have over 20 years’ experience in the healthcare market and understand that often the biggest barrier to growth in any UK care company is access to quality staff . Promedica24 has dusted off the tired old franchise model and created a solution fi t for today’s market. In Germany and the UK there are currently over 100 franchise partners who deliver care to more than 3,500 clients. Dan Archer, franchise director, explained:


“At present the average contract value for UK clients is £750 per week and a franchisee can expect a net profi t equivalent to £50,000 annualised by the end of year one. The current network turnover in the UK is worth over £4million and this fi gure is set to dramatically rise year on year.”


Promedica24 Live-in care


www.promedica24franchise.co.uk d.archer@promedica24.co.uk 01923 381 200


July/August 2016 | BusinessFranchise.com | 73


Be your own boss, make a difference and make a profi t with Promedica24 INVESTMENT LEVEL: £15,000


Investment: £10k-£20k


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