This page contains a Flash digital edition of a book.
Franchise Focus


Springboard to success


ChipsAway franchisee, Scott Ratcliffe- McClelland explains how the franchise gave him an excellent launch into the world of work


INVESTMENT LEVEL: £29,995 L


eaving university at the height of the recession in 2009 was hardly an ideal start for Scott Ratcliff e- McClelland. Armed with his degree in vehicle design, Scott’s


initial plan had been to approach Land Rover for his fi rst position, but with huge layoff s, this idea had to be shelved. It was Scott’s father who suggested he went into business for himself, which subsequently led to a visit to a franchising exhibition at the NEC. “I didn’t know what to expect,” said Scott. “I was looking at vehicle-related opportunities, and there were several at this particular show. “ChipsAway really stood out for me, partly due to how engaging I found Tim the CEO, and partly because the stand


Scott Ratcliff e-McClelland


was hugely professional. I took away some information, and then spent time doing my own research, looking at the internet and scouring forums – on which I found nothing but good feedback.”


Although Scott had excellent hands-on knowledge, he lacked business acumen and marketing skills. ChipsAway provided him with a business mentor, and some initial marketing training, which included


social media, advertising, basic accounts management and how to advertise to maximum eff ect. And then came his launch weekend at Morrisons in West Bridgford, the geographical area he was to cover. Of course, any business takes time to build, and Scott had factored this into his future plans – allowing a couple of years for regular advertising, and word of mouth to take eff ect. And today, fi ve years after launching his business, he’s delighted with the way things are running. In fact, Scott currently has bookings in the diary for six weeks in advance – such is the demand for his services. “I don’t want to expand at the moment,” he said. “I’m as busy as I need to be right now, but maybe in the future I may run several mobile vehicles, plus a static CarCare Centre so customers can have a choice of whether they want to drop in, or be visited. But for now, being a mobile operator is off ering me everything I need it to. ChipsAway was defi nitely an excellent career choice.”


ChipsAway Automotive paintwork repairs


www.chipsaway.co.uk uk@chipsaway.co.uk 0800 980 5423


over £30m of repair leads to our franchisees


Fantastic earnings potential with full support including training, leads generation, funding and advertising.


High demand means new


franchise partners now needed for this fantastic business opportunity.


Get started from £15,000 + VAT AS SEEN ON TV CALL NOW for more information 0800 980 5423 www.chipsaway.co.uk ChipsAway_BusFranchise_170x121mm_AW.indd 1 July/August 2016 | BusinessFranchise.com | 49 12/05/2016 17:26


Last year we sent out


Become your own boss and take control with the UK’s leading automotive paintwork repair franchise.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84