This page contains a Flash digital edition of a book.
Inside Story The


Ableworld management team (Paul Boniface far right)


• Dedicated franchisor co-ordinator at our head offi ce


• Regular site visits from our franchise support managers


lowdown...


…on Ableworld. Franchising director Paul Boniface discusses the franchise’s offering and its support programme


INVESTMENT LEVEL: FROM £29,950


Is there room for more franchisees? Yes. We have recently undertaken a comprehensive mapping exercise, which has identifi ed excellent opportunities throughout the UK.


What sort of person do you think an Ableworld franchise would suit? An Ableworld franchise consists of a retail outlet and a stairlift business. For the retail side you can think of the job as similar to a specialist retail manager. Building trusted relationships and giving high levels of customer service before, during and after the sale are paramount.


On the stairlift side of the business franchisees will need to be able to provide quotes and install the equipment. An interest or background in light engineering is an advantage, although full training will be given. Another option is hiring an engineer if a franchisee prefers to concentrate their eff orts on the sales and management side.


franchise that serves a growing market. The market for mobility-related products is huge and, because people are living longer, the market is set to expand enormously over the next 10-20 years. For example, the number of people aged 60 and over (Ableworld’s core market) is currently 15 million and is forecast to rise to 20 million by 2030. Ableworld provides a one-stop modern


W


retail outlet for everything from a pillbox or kitchen aid, up to powerful mobility road scooters and specially adapted household furniture. As well as being the country’s largest mobility retailer, we are also the only British Franchise Association-registered mobility retailer off ering a franchise opportunity. Ableworld’s strong growth prospects


are also positively aff ected by the Government’s stated aim of helping people live independent lives in their own homes. This, and other factors, means that more and more people will need products and services provided by Ableworld and its network of franchisees.


Do you need previous experience? Previous experience of the mobility


Several of our franchisees have proved a partnership of two people pooling their skills and experience works very well.


hat does being an Ableworld franchisee entail, and what makes the franchise diff erent? Ableworld is a retail


industry is not necessary. The key skills are ‘people’ skills. An ability to communicate empathically with customers and help them to make the right purchase is the most important. The technical aspects of the job are taught during a comprehensive training programme conducted at Ableworld’s head offi ce, specialist suppliers and at the franchisee’s own store. We have had people join us from retail, sales, armed forces, teaching, public service, engineering and other backgrounds.


What support do franchisees receive? We are very aware that quite often our franchisees are fi rst-time business owners. As such, we off er support at all stages of buying and running a franchise. This includes:


• Help with your business plan and any requests for funding


• Finding suitable premises and negotiating the lease


• Shop fi tting and stocking the store • HR guidance on employing your staff • A 56-day training programme on all aspects of the business


• Accounting, IT, buying and marketing assistance


• Intensive in-store support for the fi rst few weeks of running your franchise business


38 | BusinessFranchise.com | July/August 2016


What advice would you give to someone thinking of buying their fi rst franchise?


Decide what you want from a franchise. With an Ableworld franchise, for example, there is the very strong job satisfaction you get from helping others in your community through providing products and services, which genuinely improve people’s lives. Ask yourself if you have the right personality to run a business with its inevitable ups and downs. Finally do as much research as you can, including a site visit to the franchisor and its operation.


What are your plans for the future? As one of the largest mobility retailer in the country, our plan is to continue to lead the way. We have our own company-owned stores as well as a franchise network and our plan is to steadily grow both over the next few years to capitalise on the growth prospects in the mobility industry.


Ableworld Elderly homecare and retail


www.ableworldfranchise.co.uk franchise@ableworld.co.uk 01270 613599


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84