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FROM THE BRITISH FRANCHISE ASSOCIATION


The UK’s voluntary self-regulating governing body for franchising


The 100: T


he British Franchise Association’s (bfa) national training programme for franchisors and professional advisers, the Qualified Franchise


Professional (QFP), has reached a milestone with 100 people successfully attaining the qualification. Nicola Haythorne of Pitman Training was the centenary QFP, joining an elite group of people that have demonstrated their knowledge, learning and continuing professional development in franchising. The QFP involves a series of core


learning courses on franchisee recruitment, motivation, monitoring and financial understanding, alongside attendance at a number of knowledge-sharing events. Attaining the QFP shows an individual’s commitment to best practice in the sector. Delegates are required to attend four


core workshops, as well as the bfa’s annual conference and elective elements, in order to achieve enough points to progress to the final stage professional dialogue in front of three of six members of the QFP Expert Panel. Andrew Quail, chairman of the panel,


holds an in-depth discussion with each candidate before the qualification can be awarded. He said of those taking the course: “Franchise professionals come in all types and styles. Some have been in franchising for many years, others for two or three years; some are middle managers, others are CEOs.


“What they have in common is an enthusiasm for franchising, an open mind about gaining knowledge and further guidance about franchising from whatever sources within the franchise community.” Carly Liaromatis, the bfa’s accreditation manager who administers the QFP programme, said: “This is a welcome milestone in the history of the QFP. Individuals who have qualified and seen the benefits are now putting their staff through the programme – it’s a great way to enhance the management of your network, improve skills on a business and personal level and achieve industry-wide recognition.”


QFP by the Numbers • Since its launch in 2010, nearly 250 people have registered


QFP reaches milestone


• Over 100 have now qualified, around 60 per cent franchisors and 40 per cent affiliate advisers


• More than one-third of this year’s bfa HSBC Franchisor of the Year finalists have QFP holders at a senior level in the business


• Qualifying courses are now offered by three training providers: The Franchise Training Centre, Franchise Finance and Coconut Creatives


This is what some of those to have attained their QFP have to say about the process, and how it helps potential and existing franchisees in their networks:


12 | BusinessFranchise.com | July/August 2016


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