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Franchise Focus


Bringing beauty to franchising


High-end beauty brand Guinot reveals why now is the best time to invest in beauty


INVESTMENT LEVEL: FROM £85,000


thrive, as they struggle to create a strong brand identity and loyal customer base when faced with so much competition. The Guinot franchise operation brings with it a well-established brand, effi cient organisation and a clear business structure to help the business succeed. Guinot products and treatments are developed to meet consumer demands and adapt to industry trends. Guinot owns its own research and development and manufacturing facility in France, where they annually produce over 27 million products.


As a family-owned limited company, Guinot has great fl exibility to react quickly to market trends, ensuring Guinot franchises are always at the forefront of industry developments.


How do you support your franchisees and help them increase their customer base?


E


stablished for 50 years, Guinot is the number one professional skincare brand in France and is represented in over 10,000 salons in 70 countries


worldwide. The franchise concept launched in France in 2010 as a response to a fragmented market place that lacked direction. Beauty salons were in need of a reinvention, and a well-organised franchise opportunity proved an eff ective way to do this. There are now 150 Guinot franchises across France and the business model


has been rolled out in the UK, Germany, Belgium and Italy.


Guinot UK, a wholly owned subsidiary of Guinot France, was the fi rst country to pioneer the franchise opportunity. It began with the opening of a company-owned pilot salon in 2011 and the fi rst franchise opened in 2013 with another in 2014 and 2015.


Chris Gillam is the managing director at Guinot UK. He has a wealth of franchise experience, which he gained from his time at Prontaprint and Mail Boxes Etc. He is overseeing the growth of the Guinot franchise in the UK and Ireland, which is managed by Ellie Tidy, the franchise development manager. We talk to Ellie about the business...


Do your franchisees need to have a background in beauty therapy? No, this is not a requirement. In fact, it is sometimes better to have a franchisee who is a business manager as opposed to a practising beauty therapist, as they can often see the business from a diff erent perspective.


Ellie Tidy


Why is it a good time to get involved? The health and beauty industry continues to grow; the professional skincare market is currently estimated to be worth £200million in the UK. It is a great industry to be involved in, but it’s also a very competitive market. It’s often the non-branded, family-style beauty salons that do not


46 | BusinessFranchise.com | July/August 2016


All franchises work with a dedicated marketing and business-development team who support the businesses to help them reach their full potential. Through a bespoke salon CRM system and direct mail campaigns, along with point of sale and digital-marketing strategies, the franchised salons receive signifi cant operational and business development support. Quality and continual training is also vital to success, and we off er what many regard to be the best training in the industry at our dedicated training centre in Ascot, Berkshire.


What the franchisees say:


“Opening a new business is always a risk, but with Guinot’s strong brand and highly experienced team, I would recommend this opportunity to anyone. If you have the passion and perseverance to make a business in the beauty industry work, then I would recommend Guinot every time!” Tina Rai, Guinot franchisee, Gerrards Cross


“After being made redundant, a Guinot franchise seemed like the best option for me, as although I had the confi dence to run my own salon, I didn’t have the confi dence to do it on my own. It was the best decision I could have made.” Justyna Rostek, Guinot franchisee, Earlsfi eld


Guinot


Health and beauty www.guinot.com ellie.tidy@guinot.co.uk 01344 873123


Investment: £50k-£100k


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