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Smart Suite Pegasystems


Overview


Pegasystems started out in 1983 with a focus on exceptions processing. The company has broadened since then, with its flagship solution dubbed SmartBPM, a business process management (BPM) offering, but still with a strong emphasis on payments (around half its business remains in financial services). The company as a whole claims growth per annum of around 20 per cent. It is listed on Nasdaq and is based in Cambridge, MA, with offices elsewhere in the US and around the globe.


Strengths


• Strong in its BPM niche. • Impressive growth and customer base. • Ever greater geographical reach from initial US focus.


Weaknesses


• Solutions are primarily for high-end banks, although this might change with its cloud offering.


• Profile is often now for pure BPM rather than specific applications.


• Covers parts but not all of the payment sector.


Corporate overview


In financial services, its business has traditionally been in wholesale banking but it has moved into retail banking, at the likes of AIG, and (particularly in the US) into insurance. Its entire customer base is only around 200, with the company claiming breadth and depth at most of these. On the whole, it tends to work with larger organisations.


The company clearly seems to be in a good position in


the market, with a 50 per cent increase in licence fees in 2008 and it made a lot of noise about recording its 13th consecutive quarter of record revenue towards the end of 2010, bringing in GAAP revenue in the quarter of $90 million. GAAP revenue for 2010 as a whole increased 27 per cent to $336.6 million compared to 2009. Pegasystems’ revenue in 2013 was $509 million, with income from operations of $58.1 million, and it is seemingly completely hostile to the idea of any takeovers. CEO, Alan Trefler, who owns 54 per cent of the company, created some waves in October 2010 when he was quoted by Reuters as saying he would rather ‘eat sand’ than entertain a possible bid by a large vendor like IBM. It was later pointed out that the sentiment applied


equally to bids from the likes of SAP and Oracle. It has also invested a lot of time and effort recently in its BPM cloud offering, Pega Cloud for BPM. By late 2010, the supplier claimed to have a complete managed services infrastructure to back up the offering, with 24x7 monitoring and support, PCI DSS security for cards, and compliance with the European Data Privacy Directive. It also claimed there was no lock-in, so customers could move both ways between the cloud and an on-premise model. ‘The proposition is all about speed, cost, availability,


security and portability,’ said Pegasystems’ principal, EU financial services industry solutions, James Clark. It means users can have a standard BPM platform within 48 hours of sign-off so that a project can get under way without waiting three or four months for IT to select, order, deliver and configure servers. ‘The bigger the organisation, the longer it tends to take,’ he felt. The cost of Pega Cloud for BPM at this stage started at $155 per user, per month. The most common level of uptake was around $12,000 for the equivalent of ten instances for a development environment – ‘peanuts’ for tier one banks, he said.


Payment Systems & Suppliers Report | www.ibsintelligence.com 229


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