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International, the largest acquirer in the region. Way4 went live in mid-2013 to launch Network One, which is intended to allow users to develop products based on monitoring of customer behaviour. It includes support for loyalty programmes, mobile payments, loans and fraud management. In September 2016, OpenWay partnered with EPAM to combine OpenWay’s payments solution offered in its WAY4 platform and EPAM’s technological enterprises to offer clients fully-rounded, scalable and easily integrated solutions.


Uptake and customer experiences


Russia and the CIS region remain strongholds for Way4 and a lot of activity is here. Halyk Bank in Kazakhstan was something of a pioneer, becoming the first large-scale implementation project for the vendor in the CIS. In 2006, it also used its Way4 payment processing software to issue the first CUP cards outside China. In Kazakhstan again, in early 2005, the Kazakhstan National Processing Centre and KazPost jointly released (under the KazCard brand) a chip payment card based on Way4. In terms of scale, 2004 saw Sberbank migrate its 1000 financial institutions from a legacy mainframe to Way4. Other signings in the region include B.I.N. Bank in Russia, Kazkommertsbank in Kazakhstan, Municipal Bank of St Petersburg, National Bank of Kazakhstan, State Export-Import Bank of Ukraine, Tochiksodirotbonk in Tajikistan, and Ural- Siberian Bank in Russia. In 2009, existing user, Bank of Khanty- Mansiysk (Russia), selected Way4 to launch its new 24x7 bank services via mobile phone. OpenWay hasn’t had everything its own way in the region, with a clear competitor being BPC Banking Technologies. In 2011 OpenWay failed to secure a Russian government tender to help produce its Universal Electronic Card (UEK), a soon-to-be compulsory form of identification combined with a fully-fledged payments card. This contract was gained by BPC. However, there has been a subsequent role for Openway within UEK, with Way4 selected in October 2013 to provide online routing between the 15 Russian banks that were participating in the scheme at this time. Way4 was chosen to handle authorisation request, clearing and settlement routing between the banks, a number of which were already customers. Way4 also has Islamic clients using Shari’ah compliant services, Procco Financial Services in Bahrain being one example. This was established in Bahrain by The International Investor (TII) to head the development of Shari’ah compliant payment and loyalty programmes. Procco was to provide installment card solutions and transaction processing both to its sister companies and to other institutions lacking back office support for their financial products. Following the selection of Way4 in October 2006 to underpin this task, OpenWay adapted the solution to make it Shari’ah-compliant. This then went live within a few months. In terms of SEPA-compliance, Equens was a notable


signing for Way4 Merchant Management to underpin a new back office offering to meet its clients’ SEPA acquiring requirements in 2008. The implementation was completed successfully within six months. Equens sought a processing


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platform to adapt products to new markets and to introduce international brands, while coping with volume growth and bringing operational efficiency. It also wanted to offer tailor- made products to its merchants. A range of systems were considered before OpenWay gained the nod. An interesting relatively early signing was Banksys. This


is one of the largest processing centres in Europe, providing Belgian banks with card, merchant and transaction processing services. Around 2001, major customer, Bank Card Company Corporate, wanted a new payment processing solution for Banksys and selected Way4 for this, with the system fully operational by November 2002. Another European processor to opt for Way4 has been Norway-based Nets, in 2012. By April of the following year, data migration from the processor’s existing enterprise platform for card issuing was complete and the first bank was live. On completion, two million cards will have been moved across. OpenWay has also made a number of incursions into


Asia. Payment Solution was formed in Thailand in early 2005 by Capital OK Company Limited to develop a prepaid cards portfolio. Payment Solution then sought a flexible processing platform to manage the issuing and acquiring of prepaid cash and co-branded cards. It selected Way4 for this, and OpenWay claims the solution was implemented in five months and was fully operational by September 2005. A large deal came in 2011, from the State Savings Bank


of Ukraine (Oschadbank), one of the largest retail banks in the country. It signed to replace an outsourced processing solution with Way 4, in part to facilitate a planned steep increase in volumes for card issuing, from 1.8 million to five million, and an expansion of its POS network. The main phase of the implementation was completed in late 2011, including for Mastercard and Visa, with work then commencing to configure the system for a range of retail products and services. For 2012, the bank planned to migrate to Way 4 from disparate branch systems, creating a single hub to support the full branch network. Probably the standout deal of the last couple of years has come at Raiffeisen Bank International, to support its issuing and acquiring services. Way4 was taken to replace a range of systems, bringing everything onto the one platform at the bank’s European processing centre, to support the banks in the Raiffeisen network. The announcement came in mid- 2013 and it was expected that within five years Way4 would support 2.5 million cards, comprising 60 different types across 17 countries and with transaction volumes of around 250 million.


In 2016, Chase Bank Kenya made the switch to a fresh Payment Systems & Suppliers Report | www.ibsintelligence.com


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