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BRITAIN


GETS DOWN TO BUSINESS


MARK FRARY INTRODUCES THE ANNUAL BBT GUIDE TO THE UK’s TOP TMCs


2014 WAS THE YEAR that things started to return to normal – or at least a semblance of normality. The British economy de- livered good growth and started to look relatively lively as other economies in Europe and beyond moved sluggishly. As a result, British executives travelled more


and travel management companies (TMCs) enjoyed a return to business as usual. So are we back to where we started before the downturn hit? The answer is yes...and no. Business travel volumes have recovered to some extent but some things have changed, perhaps forever. Attitudes to travel have altered and companies have embraced cost- saving alternatives to travel, particularly in relation to internal meetings. Business class and high-end hotels are no longer the rule but the exception. And our research this year shows once again the vital importance of technology, and TMCs are clearly having to invest heavily to meet client expectations. TMCs are also recognising the need for mobile solutions in the hands of business travellers.


SNAPSHOT SURVEY Each year, we ask our surveyed TMCs for their views on the state of the market and the year ahead. Their aggregated answers are shown in the charts on page 58. TMCs are positive about the opportunities


for growth, with more than half of those surveyed expecting growth of more than 10 per cent in 2015. Once again, TMCs


58 BBT MAY/JUNE 2015


overwhelmingly expect this growth will come at the expense of their competitors rather than general growth in the market. Every TMC puts winning new business on its priority list, but more than three quarters are also focused on improving their product and service offerings to do that. Over half of TMCs also expect to win more business for their meetings and events divisions. And this year, for the first time, we have asked TMCs about where their revenues come from. Our chart shows that TMCs work overwhelmingly on a transaction fee basis. TMCs say their biggest challenge is recruit-


ing skilled staff. Most students studying travel and tourism in the UK rarely hear about the opportunities in business travel and are taught about the “more exciting” world of leisure. The first crop of graduates emerged from The Giles Business Travel Academy in 2014, but many more are needed. Other worries for TMCs this year are continuing low margins in the business, as well as the threat posed by direct booking with suppliers.


THE TYPICAL TMC The top 50 TMCs in our 2014 survey have combined business travel sales of £8.6 billion, up from £8.2 billion in 2013. This equates to an average of £171.6 million, up from £163.3 million last year. The average TMC handled 252,968 trans-


actions at an average value of £430.50, and it employed 170 full-time equivalent staff.


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