Captions: Main picture, left: x
Main picture, left: Anna Chomse, head of travel at Google Above right: New ITM chairman Mark Cuschieri on stage at the Fairmont St Andrews
a “PR stunt”. Speaking on the topic of change in the travel industry, O’Leary defended Ryanair’s environmental record and also questioned aviation’s contribution towards climate change. “The idea that you grow food with great cost and turn it into fuel is just nuts, and this claim that we have passed peak point with oil has proven to be wrong.”
for many aspects of corporate travel. Recent Google research showed one in three queries for travel on Google comes from mobile devices, said Chomse. “Recently, the number one shift in user behaviour is the emergence of mobile, but though consumers are predominantly using mobile to research travel, it’s not the preferred option for booking, so this limits a company’s ability to invest in that channel.” She added: “Travel has always been a pioneer of innovation with the likes of Expedia, which was one of the first companies to get a grip on the web and develop online platforms. But we’ve rested on our laurels and, if you look at the success some of the retail companies have online, people are more than ready to book travel through a mobile channel – 60 per cent of Amazon’s Christmas sales were made through a mobile device.”
BUYINGBUSINESSTRAVEL.COM
“60% of Amazon’s Christmas sales were made through a mobile device”
Chomse said that there was not the same shift to mobile in corporate travel because of a lack of investment and added that something “must be done” to correct that. “If your company isn’t thinking about mobile in this way then it’s imperative you change that focus over the next year,” she said.
BIOFOOLISH? Ryanair CEO Michael O’Leary dismissed environmental progress made by some airlines in developing biofuels, calling it
The outspoken CEO was asked about the millions of pounds other airlines are investing in developing fuel alternatives. “Nobody is really flying around the world on aircraft powered by biofuel – it’s generally all powered on kerosene,” said O’Leary. “It’s a PR stunt designed to appeal to some middle-aged, middle- classed person worrying about the future. “We are Europe’s leanest
and greenest airline as we have the youngest fleet and so burn less oil… on a per passenger basis, we are burning the least CO2 emissions, but other than that I don’t really care about all that stuff.”
He added: “I do know that taxing air travel will not make a bit of difference to climate change and global warming, which no one can yet prove. Aviation only accounts for 2 per cent of Europe’s CO2 emissions, whereas marine travel accounts for 6 per cent, so instead they should be taxing shipping.”
future 1
IBM Watson – a computer programme built to mirror the same cognitive learning processes we have
2
3 4 5
NoSQL – access to big data by 2020
Cyber security Wearable technology
Sharing economy – companies such as Uber and Airbnb will continue to grow
6
Clairvoyant retail – companies predicting what you want to buy and sending you offers to your mobile devices
7 8
9 10
New forms of currency and payment
Waste currency – recycle waste and receive train tickets in return
Everyday robotics, such as JIBO the family robot
iBeacons
‘megatrends’ ITM outlined what
megatrends will be prevalent over the next five years.
BBT MAY/JUNE 2015
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Photos: MikeyFletch
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