even worse, the pieces that could have been yours will be consumed by your competitors. You are therefore reducing your own market shares.


DFS is, in Europe, in a very early phase of its development. At present, adopting this strategy should therefore be recognised as counterproductive for operators.


In the case of social games (like DFS), this strategy is even worse at an early phase, because social games are like dance floors. No one wants to be the first one to dance and also, the more people there are dancing, the better.


Te notion of “critical mass” is therefore key and it makes perfect sense; instead of scattering your customers in the directions of various types of games, and create dissatisfaction and infidelity, one big successful dance floor should be offered instead.


After ensuring the success of your first dance floor, it might then be pertinent to think about opening another one. When your football DFS


product is successful, you will then need to decide whether or not to open up other sports. But absolutely not before then!


An operator recently expressed that because DraftKings is offering American sports to its European customers, it would make sense to do the same thing. We strongly disagree.


DraftKings is a pure player in DFS and not a multi iGaming platform. When you are specialised in one type of game, your strategy should be to create bridges between the various sports that you are offering, which is the only thing that you can really do.


However, when you are offering various types of games it is far more efficient to create bridges between your most successful games and your new ones.


Initially, adopting a DFS solution that will offer multiple sports may seem like the most efficient and secure strategy. However, after seeing the highly counterproductive impact of a long tale strategy on a new social market, it seems


An operator recently expressed that because DraftKings is


offering American sports to its European customers, it would make sense to do the same thing. We strongly disagree.


DraftKings is a pure player in DFS and not a multi iGaming platform. When you are specialised in one type of


game, your strategy should be to create bridges between the sports that you are offering


obvious that being specialized in football during the next 18 to 24 months is the real beneficial strategy for any iGaming operator hoping to adopt a DFS product. Te long tail is for us, right now, simply a tale!


NEWSWIRE / INTERACTIVE / 247.COM P95


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