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Garber has become a well known television personality in Quebec through his participation in the French language version of "Shark Tank". He is also a committed philanthropist with his wife Anne- Marie who are together actively involved in a number of causes in the areas of education, health care and water. Mitch and Anne-Marie have two sons and live in Montreal.


Every casino company today should have on their executive committee a representative of online/digital/social/mobile gaming and behaviour across the board, and that person has to be as important as the person running the gambling operations at the casinos. And if you look around right now, that’s largely not the case. That needs to change.


In some ways yes. Te World Series of Poker does, all the big night clubs and day clubs, some of the cooler celebrity chef and restaurants. I think there is a real effort to attract a younger generation of Las Vegas customer, but they are just a little less interested in spending as much time on the gaming floor as they used to. I think that if the games were available on their phones with more social features attached, for real money, then you would have a chance.


At the IAGA Summit, you’re to share your thoughts on the right answer to “just what is gaming, anyway,” is to avoid certain offerings, like daily fantasy sports. Why is DFS an avenue that the land- casino industry shouldn’t pursue?


You need a business with clear regulatory rules and framework in order to make it work and DFS have done things backwards. Tey went out and created a business, booked every minute of advertising on ESPN; bombarded people with DFS and they bombarded the regulator too. And sooner or later it was determined that this was gambling, or at least similar enough to gambling that it required a closer look. I think in this case you have to go back to the way we did things in the past; bring in the regulator, create a framework that is lawful and can be profitable and then relaunch it. Daily Fantasy Sports has effectively lost two years, but it is far from dead and I think it can make a comeback.


Where should today’s operators be focusing their attention and how does this differ from the present offer being served to casino goers?


Every casino company today should have on their executive committee a representative of online/digital/social/mobile gaming and behaviour across the board, and that person has to be as important as the person running the gambling


P46 NEWSWIRE / INTERACTIVE / 247.COM


operations at the casinos. And if you look around right now, that’s largely not the case. Tat needs to change.


G3’s last interview with you was in 2010, when you discussed with us the launch of Harrah’s Interactive’s www.CAESARSBingo.com. Has the land-based gaming offer to online players developed in the way you expected and is the industry in the right place regarding online?


It has developed way slower. I thought that we would get a federal poker bill in 2009-2010 and we didn’t. However, that was the catalyst for how we turned a $100m business into a $4,4bn business. Realising there was no federal poker bill coming and running Caesars Interactive with the World Series of Poker, we had the kind of business in which we could make real money in digital.


We were very opportunistic and very lucky in entering social games at exactly the right time. In answer to your question though, online gambling only in Nevada and New Jersey is not at all what I had in mind seven years ago and it’s not where we should be in the future. Te mix of online is going to have to increase so that you can capture-back some of the declining gambling revenue.


What message are you looking to deliver at the IAGA Summit?


Te importance of focusing on the next generation by having teams of people who have worked at Google and Facebook, Snapchat and Instagram. Make them excited about working in the gaming and entertainment industry and have them as important figures on the management team - don’t just give it to the marketing team and hope they understand social, mobile and what the millennials are thinking. Tat’s what I hope delegates will take with them.


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