Events
IAGA SUMMIT New York 2017
Jan serves as a director of the U. S. Chamber of Commerce and the Women's Campaign Fund in Washington, D.C. She serves on several boards including the Las Vegas Stadium Authority and the Nevada Resort Association, and is also a member of the Women's Leadership Board at the John F. Kennedy School of Government at Harvard University. Jan has received many recognitions and accolades including the Diversity in PR Award from PR Week, the Annual Black Images Honors from the 15th Annual Soul Festival, the Dom Pérignon Award of Excellence from UNLVino and the Diversity Hero Award from PR Week.
In early 2015, Jan was honored as the PR News CSR Professional of the Year and was named by the Las Vegas Business Press as one of its “Women Who Mean Business.” In 2014, she was one of the first women to be inducted into the American Gaming Association (AGA) Gaming Hall of Fame. Jan has been honored by the American Diabetes Association and the "I Have A Dream" Foundation, and she was named Humanitarian of the Year in 1998 by the Muscular Dystrophy Association. In 2005 she was honored by the Women of Diversity in their project "100 Years of Influence – The Role of Women Shaping the First 100 Years of Las Vegas."
When we first began conceptualising our dedicated broadcast ad campaign, we did focus groups with customers about content and messaging. One of the things they told us loud and clear was that any “come gamble” message undercut a responsible gambling message. That’s why in our broadcast ads devoted to encouraging responsible gambling we don’t use a lot of imagery associated with gambling.
P54 NEWSWIRE / INTERACTIVE /
247.COM
included facts and statistics highlighting the social and environmental impact Caesars has made on our properties and communities.
What should the message be to this millennial audience, since we’ve already seen that they’re already disengaged with the casino-going experience?
Our goal is to effectively communicate our responsible gaming ethic to a variety of audiences, regardless of where or how they engage in our products. Te message is always the same: We are committed to promoting responsible gambling, and we only want people who play for fun and entertainment to engage with our products. If a guest is not engaging in our products in a responsible manner, we are ready and able to help them.
Can operators inform, educate, be responsible and at the same time appeal to players to come and gamble? Can the same message deliver all these things - or do we need lots of different messages, which could contradict each other?
Tis is a very important issue, and I alluded to it earlier. When we first began conceptualising our dedicated broadcast ad campaign on responsible gambling, we did focus groups with customers about content and messaging. One of the things they told us loud and clear was that any “come gamble” message undercut a responsible gambling message. Tat’s why in our broadcast ads devoted to encouraging responsible gambling we don’t use a lot of imagery associated with gambling.
Tis is also an instance where Caesars Marketing and Advertising Code plays a major role. Tis Code shows that you can deliver effective gambling marketing campaigns in a responsible manner without detracting from the entertainment appeal.
How involved in “solution” should operators be? The setting of time limits - money limits - keeping records - taking frequent breaks - exit strategies - knowing where and how to get help - counselling etc. Where do the responsibilities of the operator begin and end?
First and foremost, our programmes are responsible gambling programmes, not problem gambling programmes. Our employees aren’t in a position to identify and diagnose mental disorders – that’s a job for experienced clinicians. What we can do is provide excellent customer service and respond to concerns that a customer may be gambling irresponsibly. In fact, much of our in-casino responsible gambling efforts involve leveraging customer service skills and expertise. We never want to tell a customer he or she might have a gambling problem; we want them to have tools and resources available that can help them gamble responsibly. Tat said, we do have procedures in place that can result in our unilateral decision to deny a patron gambling privileges. Again, though, these decisions are not based on any kind of “diagnosis” of a gambling problem. We are excited about emerging technologies that may help players set and keep limits, and we continue to evaluate them as part of our efforts to continually improve and innovate in the ways we address responsible gambling.
How impactful on reputation and revenues is the lack of enhanced social responsibility programmes, as opposed to the doing something substantial to address the issue today?
We believe it is our responsibility to our guests and employees to be a good corporate citizen. Our Code of Commitment has been guiding the conduct of our business since 2000. Te Code of Commitment includes our responsible business practices with our employees, our communities and the environment.
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