Events
IAGA SUMMIT New York 2017
such as the brochures we provide and make available through our online store*.
Te AGA’s detailed brochures explain the mechanics of slot machines, for example. Tey are transparent resources that are very clear and easily digestible, and more recently we have released a brochure addressing the odds of all types of casino games, including the newly introduced skill-based games machines.
Does a programme need to be a joint effort, bearing an industry standard and signed up to by a majority of operators, to be fully recognised as significant?
Tere is certainly value in a unified industry- wide approach in which there are some commonalities. Currently the AGA’s code of conduct on responsible gaming serves that purpose. Tis touches on the industry’s commitments to both patrons and responsible gaming practices to prevent misuse or unattended minors gambling in casinos; promote advertising and marketing in a responsible manner and to making sure beverages are served responsibly too. Tere is also a component that relates to the industry’s commitment to fund research in this space. At the moment, this serves as one illustration of an industry-wide approach. Depending on a casinos location, its demographics, its customer base, there may be certain nuances and unique measures that the individual operator wants to put into place. However, there is certainly value in having consistency.
How critical are RGPs to the future security of the sector in your view?
foster the opportunity to raise awareness with their employees and create education opportunities, which obviously impacts the consumer experience.
Is it best to supplement compliance-based responsible gaming programs with ‘highly visible’ schemes that ‘show’ an operator is being responsible?
It is important that there’s awareness of the industry’s attention and investment in these issues. We obviously want employees that work within the industry to have all the right information and be empowered to assist consumers. We also want consumers to know that the operator takes these issues seriously and is implementing appropriate responsible gaming measures. We want the consumers to be aware of the resources that are available for a wide range or responsible gaming practices, making sure that it remains a leisure pursuit. To this end, we seek opportunities to raise awareness both within the industry and with other stakeholders as well. Patrons and consumers are an important part of that, which is why we make a big investment in creating the types of resources made available by the AGA,
From the AGA perspective, this is something that is an increasing priority for us and in which we are increasing our resources, attention and focus. And we know that what we’re doing here at the AGA is reflective of industry-wide practices. We have a task-force composed of AGA members to address this issue, Tey are a very engaged group of leaders who have a deep commitment to continuing to explore ways to enhance responsible gaming programmes.
We know that we must continue to elevate the issue and make sure it is a priority for both gaming leaders and customer-facing individuals on the casino floor. We recognise it is important that this issue touches everyone that is involved in the industry. It’s not an issue that’s job specific, it’s important to everyone - from the consumer through to the highest levels of leadership. We have been very pleased and encouraged by the industry’s investment and commitment to this across the board.
What are the most important elements an operator should add to their program that goes above and beyond a compliance-base approach?
I think this returns to our code of conduct for NEWSWIRE / INTERACTIVE /
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responsible gaming; promoting responsible practices, preventing underage gambling, advertising, marketing responsibly and a commitment to research and training.
Is this simply future risk management or are there economic reasons for investing additional dollars into RGPs?
Tis is not just an economic issue or a compliance issue, it is a very holistic and critically important issue for the future health of the industry. It is important for the consumers, employers, employees and for the industry as a whole to be a good corporate citizen and community partner. It touches so many aspects that are crucial to the health and longevity of the industry.
Does the industry get the balance right between the promotion of gaming and the protection of the vulnerable?
Here in the US, the industry is always looking for ways to more significantly promote its commitment to responsible gaming. And whether that takes place on the casino floor or on the corporate website, I know that there is always an ongoing evaluation that the commitment is promoted in the most effective way and that it touches the greatest majority of patrons.
Where do you see Responsible Gaming Programmes moving towards in the future?
We want to ensure that any resources we release and make publicly available are reflective of the new types of games that have been introduced by the industry, so that they incorporate new technologies, such as skill- based games for example, and that we continue our investment in resources that are reflective of new evidence and research. We must keep an adaptable and flexible approach and be mindful of any new tools made available to the industry.
Is the industry currently where it needs to be?
Tere is a strong commitment and there’s significant investment and this is an issue in which there is currently an eagerness to enhance and improve and continue to grow these programmes and investment. I think the industry is in a strong place, but there is always an appetite to do more, which is very encouraging.
IAGA
The IAGA will hold its 36th annual International Gaming Summit May 30-June 1, 2017 at the JW Marriott Essex House, New York, US.
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