Interactive OMNI-CHANNEL SOLUTIONS
Every piece crucial to Omni-channel solution delivery
G3 stole time with Greentube’s Chief Technology Officer, Thomas Kolbabek, to discuss the influence of Omni-channel on both the present direction and near-future of the gaming business
Everyone seems to have a different take on Omni-channel right now - what does it mean to Greentube?
Tomas Kolbabek Chief Technology Officer, Greentube
Thomas Kolbabek is serving Greentube as CTO since September 2016. He is leading the technical teams that provide IT Infrastructure, Data Management, Business Intelligence, Software Development, Technical Operations and Software Delivery Management. Thomas has joined Greentube back in 2000 as a software developer. He moved from hands-on development work to delivering projects to establishing and mentoring teams. He enjoys mastering the ever changing environment of the gaming industry a lot.
An Omni-channel offering delivers the same gaming experience across all distribution channels. In its purest form, the player has one account, one balance and one tailored game selection, along with a consistent user experience.
Te operator, in turn, can focus on the player rather than worrying about the availability of features, gaming content or other technicalities that are a challenge in today’s “cross-channel” solution.
How is your role as CTO involved in delivering an Omni-channel solution to Greentube’s customers and partners?
I have the privilege of leading our extremely capable technical teams towards providing the components that make up our Omni-channel solution. I have always had a deep appreciation for what happens “behind the scenes” – what is not visible to an end user. An Omni-channel solution takes this to an entirely new level as the purpose is to create a system that serves multiple channels appear as one.
Going forward an Omni- channel offering will be in a much better position to manage critical data, such as payment details and personally identifiable information (PII), in a single and secure area for the whole operation.
P90 NEWSWIRE / INTERACTIVE /
247.COM
What are the most important technology components/channels that comprise the Omni- channel solution from Greentube?
By definition, each component is equally crucial and important. If you take away any part, the Omni-channel solution would have a gap and not serve or be accessed by a certain customer group or operational team.
From a risk perspective, the common components that provide accounting and
transaction functionality are more crucial than ever. Failure will affect not one or two channels but the whole operation.
How do you create a ‘universal solution’ that’s also specific to the needs of individual operators?
Trough configuration and custom-built extensions. Greentube has been developing multi-tenant applications since 2000 out of pure necessity. Te alternative, which is to provide completely independent software solutions, was never part of our strategy. While “custom development” sounds appealing at first the added effort of maintaining entirely segregated code bases is rarely worth the effort.
As we started to configure our solutions, we found that decoupling of functionality via messages and events is an extremely effective way to scale development and provide customised solutions with little need for duplicating code.
Why is it important right now to offer operators Omni-channel solutions when we’re seeing only a handful going live across markets in Europe?
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118
