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DAILY FANTASY SPORTS IN EUROPE
Being focused on football is the right choice - for now...
Since Daily Fantasy Sports (DFS) is an American concept, most DFS games are currently based on US domestic sports (American football, baseball, basketball, ice hockey and so on). Any European iGaming operators hoping to integrate a DFS product with their platform therefore need to make the strategic decision regarding which sports to integrate
Valery Bollier, Co-founder and CEO, Oulala
Valéry Bollier has over 13 years of experience in the iGaming industry. He is a regular speaker at industry conferences and seminars, as well as a contributor to various B2B publications. Equipped with a passion for Daily Fantasy Sports (DFS) and ''Big Data'', Bollier is the co-founder and CEO of Oulala, a revolutionary fantasy football game which was launched four years ago.
Football is, of course, the most obvious pick because in Europe it is the only real mass- market sport. Because football represents 65-70 per cent of the bets on sports, the cross selling opportunities are huge
Additionally, when it comes to football clubs, Europe is the epicentre of the world with, for example, the best Brazilians, Cameroonians, Koreans and Australians playing in European teams. By offering a DFS game on European football, one is therefore extending their market to the entire globe.
Offering a Daily Fantasy Football game therefore seems like the smart, natural move.
SHOULD OPERATORS ALSO PICK ''SMALLER'' SPORTS? With 10-15% of the European bets, tennis is,
P94 NEWSWIRE / INTERACTIVE /
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from far, the second most popular sport in Europe but, unfortunately, the format of this sport only allows what is called a ''bracket challenge'' DFS, which is much less interesting for customers and therefore remains a very niche market.
Operators that wish to offer different sports will therefore need to offer as many small sports as possible, fully aware that if each one of them can contribute at least a small volume of interest and profit, then adding all these sports together should generate a rather interesting volume.
Tis strategy, known as the ''long tail'', has largely proven to be efficient, but only for a market that has reached a certain level of maturity.
Te reason is obvious; when there is a large cake on the table, as is the case with new markets, and when the competitive intensity is still low, why spend time and money hunting for the crumbs on the floor?
It is certainly not the ideal strategy since not only will you have less cake for yourself, but
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