Interactive OMNI-CHANNEL SOLUTIONS
alerts and player management tools. Te management tools allow the operator to act and intervene as required.
On top of that, we see it becomes more and more important to automate established processes as much as possible to keep an operation commercially interesting and allow experienced personnel to understand the less common aspects of the operation better.
Supporting automated and configurable actions in a system provides a huge edge to any operator. Where sensible, technically-able operators can listen to events and messages to implement functionality in any way they see fit. Tis is especially useful when the decision that should be taken is not clearly defined or
Supporting automated and configurable actions in a system provides a huge edge to any operator. Where sensible, technically-able operators can listen to events and messages to implement functionality in any way they see fit.
P92 NEWSWIRE / INTERACTIVE /
247.COM
frequently changes, for instance in marketing or even for risk management tools.
Where are we in terms of the full integration of Omni-channel with operators? Is this a process that will take many years, or are we close to seeing the market switch quite soon?
Based on how quickly markets have changed substantially in the past years I think that we have to be patient with that process. It may be faster in markets that have little or no existing regulation but will potentially take longer in well-established markets where an Omni- channel product may even require changes to existing law.
Does Omni-channel mean lack of variety of providers of games, or can Omni-channel be inclusive and offer the widest possible choice?
Te content portfolio is not influenced by the delivery tool in our discussion of an Omni- channel platform.
While that is easy to say for the platform, the game portfolio usually depends on the game provider, integration method, the operator and available resources. What has been true for the move from Flash to HTML5 is also true for providing Omni-channel enabled game content.
Te earlier the game design and development process, the easier it is to produce an Omni- channel game. Greentube is in a very fortunate position in that we are part of the NOVOMATIC
Group, which designs games for land-based operations, and at the same time, have the in- house developed novoSDK (Novo Software Development Kit –
www.novosdk.com) that already supports Omni-channel deployments and is used by a vast range of suppliers today.
What can operators do to prepare the groundwork for Omni-channel, even if they’re not in the position to press the button and launch a solution right now?
I would recommend picturing how the operation and organisation would change if an Omni- channel offering would launch tomorrow.
Even if it is not possible to launch a complete Omni-channel solution right now, could such a system solve a problem today by utilising a part of the potential offering?
As a next step contact potential partners, like Greentube, or visit tradeshows to get more details regarding a potential solution.
What for you is the most exciting part of developing an Omni-channel solution?
As someone that has been involved mostly with online gaming, it is immensely exciting for me to add physical devices to our gaming offering. You cannot touch an online offering except the servers. Even simple components like ticket printers are an unusual component to see in our development department, let alone fully connected gaming machines.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118
