Megan Goodwin, Joint Managing Director, IRM


Megan Goodwin is joint Managing Director of IRM. An accomplished business developer and marketing expert with over 15 years’ experience in television, publishing and digital media, her specialties include content innovation and distribution, cross platform development and marketing partnerships. A proven innovator focused on monetising brands, Megan specialises in the creation of great digital products and pioneering new business models. Megan has not only established IRM but has also been digital strategy advisor to some of the most notable international media companies including Endemol, BBC Worldwide and Fox Television advising on some of the world’s best known TV series.


Valerié Bozzetto, Joint Managing Director, IRM


Valerié Bozetto is joint Managing Director of IRM. An innovative digital strategist with extensive experience in funding, mentoring and investing in start-ups, she has a strong track record of advising leading media organisations, IP rights holders and brands on digital content, gamification and social media strategies. With a passion for mentoring young entrepreneurs Valerie's experience has led her to both assist and often lead funding processes and craft exit strategies. She has also lead numerous M&A negotiations with the likes of Celador, Sony, All 3 Media and Ludorum to name but a few.


and, of course, the hugely successful TV series which have been sold around the world.


Tere are very few countries which will not be familiar with Agatha Christie, Hercule Poirot and Miss Marple. However, even Agatha Christie’s works had to be adapted for some markets – Japan, for example, is the only country in the world where both Miss Marple and Poirot feature in the same creative work, the NHK anime cartoon series Agatha Christie’s Great Detectives Poirot and Marple, where the two are linked by a new character, Mabel, who is supposed to be Miss Marple’s great niece and Poirot’s new assistant.


Well-known authors can translate into the online gaming world; so can familiar historical periods and cultures, particularly ones which are rich in visual imagery. Again, you need to look at your audience to see what resonates with them.


If we are looking at slots games, then, as mentioned above, the audience is heavily female. According to research published in


January 2017 by research company Quantic Foundry, women like ‘Match Tree’ tile moving games (like Candy Crush) and time and resource management games (like Farmville).


So it’s worth exploring both of these genres and seeing what themes appear there – and what you’ll find is that ‘Match three’ games in particular use imagery from ancient cultures like the Egyptians, Romans and Greeks, because of the rich history and iconography available to designers.


Unsurprisingly, similar themes appear in social slots - so you have Roman chariots, gladiators and coins, Greek heroes and legendary figures, and Egyptian gods, goddesses, hieroglyphics and architectural details.


You also have a huge number of slots games themed around Native American topics – not just because of the attractive imagery and US- oriented cultural elements, but also, probably, because of the leading role played by Native Americans in the US gaming industry. US Federal laws govern officially-recognised tribal


Well-known authors can translate into the online


gaming world; so can familiar


historical periods and cultures, particularly ones rich in visual imagery. Again, you need to


look at your audience to see what resonates with them.


territories or reservations, not state laws, so tribes can run casinos and other gambling operations when the surrounding state has banned them.


Not all cultures, however, are open to being used in online gaming – so it’s important to check that you won’t run into opposition from national or tribal groups.


We’re working with global entertainment group NEWSWIRE / INTERACTIVE / 247.COM P101


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