natural disasters turned out to be wrong was due to the failure in the art of communication. “Too little information is confusing and too much leads to paralysis,” he said. Norcross was speaking at the Global News Forum’s session on “Preparing for a Mega-Disaster”. Other panel members for this session were Kei Oharu, Senior Correspondent of Japan’s national broadcaster NHK, Michael Williams of the World Meteorological Organization, Eriko Kobayashi of the non- governmental organization SEEDS Asia, and Abdul Mannan, Director-General of Bangladesh Television (BTV).
Bryan Norcross said there are five “how to” steps that must be included in any Disaster Communication Plan. They are how to begin discussion of the threat, how to raise awareness without causing alarm, how to end the hopeful period,
how to give tangible guidance, and how to lead by example.
Kei Oharu of NHK said that the role of broadcasters in disaster reporting is to broadcast the relevant information widely. He said in the future, disaster broadcasting would see social media playing an increasingly important role, especially in the early warning system.
Michael Williams of the World Meteorological Organization said that weather presenters are encouraged to incorporate climate change in their reporting.
According to Abdul Mannan of Bangladesh Television, the media has a role to play in disaster management and mitigation. He said that BTV played its part by broadcasting various disaster alerts and awareness programmes.
For Eriko Kobayashi of SEEDS Asia, non- governmental organizations (NGO) rely on the media to reach out to the people. She said the preparedness phase in any natural disaster is when the media comes in to play its role.
ABU News 7
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