DBS 2015


SPECTRUM is the Biggest Broadcasters’ Asset


chaired the Industry Debate where five panelists expressed their views on whether Spectrum is essential for Broadcasting. Spectrum in lay terms is the right and the space or a range to broadcast within a portion of frequency parameters in a given geographical area. A Broadcasting License generally includes restrictions, which vary from band to band.


D


Martyn Horspool from GatesAir, USA said that Spectrum facilitates his organisation business activities. The company provides technological products bearing in mind that digital transition continues worldwide. Content must reach a maximum audience but delivery of audio and video content must be at the same time cost-effective. He thinks that the spectrum is a technical as well as a social issue. He said that listeners and viewers always want to have good signal quality. So, private broadcasters specially, since they are the majority, must plan and watch their networks.


Can we discard Spectrum in Broadcasting? Is spectrum essential on all platforms? Dr Ahmad Zaki Mohd Salleh, Group General Manager, Engineering Television Networks, Media Prima Berhad, Malaysia is of the opinion that today


22 ABU News


uring the last two days of the DBS 2015, two big sessions were dedicated to Spectrum. Dr Amal Punchihewa, ABU Technology Director


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48