ABU Broadcasting For All Campaign
imagined that it will grow so fast in such a short time. But barely four years later the ideas of diversity and inclusion in and through media are getting increasingly popular with ABU members.
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The first focus of the Broadcasting for All campaign was gender equality in employment policy and fair portrayal of women and girls in programme content. The ground-breaking ABU/ UNESCO project Gender Mainstreaming in Broadcasting Organisations in Asia – Pacific, provided training, consultancy and support to several ABU broadcasting members to develop Gender Diversity Plans to recruit, train and promote women in their organisations.
The implementation of the project was also unique. It relied on trainers from ABU members to share their personal and organisations’ best practices across the region and ABU membership.
Chrissie Tucker, Manager Diversity in ABC, conducted a regional workshop how to put into practice the UNESCO
hen ABU launched in 2011 Broadcasting for All campaign, hardly anyone
Gender Sensitive Indicators for Media and provided consultancy to RTM, Malaysia for their gender policy development.
A Pioneering workshop was held in Gurgaon, India at the Police Headquarters. Alok Mittal, Commissioner of Police inaugurated the workshop in the presence of his Women officers, including the state icon, Mamta Khare, ACP, who was the captain of Indian women’s hockey team. 43 people attended the three day workshop “Gender Sensitization” Usha Bhasin, then Director DDI, India, implemented three innovative workshops in India that included gender sensitizing through media of police units. She remarked, “The state of Haryana has the worst sex ratio in the country. Brides are often imported from the southern state of Kerala. Needless to say, gender bias is deep rooted in the psyche and societal norms. This workshop provided 360 degrees view and possible solutions since we involved Police, media, NGOs, psychiatrist and psychologist working with abused women”
Moneeza Hashmi, from HUM TV, Pakistan, conducted 6 workshops
in Maldives, Malaysia, Sri Lanka and Pakistan, for broad targeted participants – from media practitioners and students to university lecturers. “For this project I have travelled to India, Maldives, Malaysia and Sri Lanka as well to the cities of Lahore and Peshawar in Pakistan to conduct gender sensitization trainings in Universities and with media practitioners. For women it is still a matter of two steps forward and one step backward but at least the wheels have started moving. One of the major allies in this battle identified by all was the Media, be it traditional media as described in Sri Lanka or the social media network in the Maldives”, she said.
Naranjargal Hashhuu, CEO of Globe International, Mongolia, was the Russian speaking consultant to deliver the workshops in Kyrgyzstan and Kazakhstan.
Altogether 13 workshops in 8 countries benefited over 300 professionals and students by introducing them to the concept and best practices in gender equality in and through media. Many organizations, participating in the project, already committed to implement gender fair policies.
ABU News 43
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