DBS 2015
ABU Digital Broadcasting Symposium 2015
“A good platform for the broadcasting and content industry players to gain a better insight into the host of possibilities offered by DTT”, says the Malaysian Deputy Minister of Communications and Multimedia, YB Dato’ Jailani Johary.
March 2015 at Istana Hotel, Kuala Lumpur by the Deputy Minister of Communications and Multimedia of Malaysia. YB Dato’ Jailani Johary congratulated ABU for organising the Symposium and said that his Ministry is happy to support and be part of this platform for sharing, learning and exchanging information in Digital Broadcasting. The Minister stated that migration from analogue to digital promises not only an improvement in quality of sound and picture. Industry players and viewers are also set to gain from the various features brought by the DTT rollout.
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“The Malaysian Government’s vision, he added, is to provide free-to-air
18 ABU News
he ABU Digital Broadcasting Symposium 2015 was officially opened on Wednesday 4
DTT transmission offering new and sophisticating content to 98% of Malaysians by 2017.“ The Deputy Minister underlined also the role of digitalisation could play in addressing urgent issues such as climate change and disaster preparedness. He said that emergency information should be able to be broadcast to the public at large via their devices and that many countries in the region have integrated national disaster management functions into information dissemination.
In his opening remarks, ABU Secretary- General, Dr Javad Mottaghi pointed out that the main task of broadcasters is to deliver content and to reach the public. Therefore, spectrum is of vital importance. ABU will continue collaborating with other broadcasting
unions on the spectrum issue. Commenting on this year’s main theme at DBS, he said, “an inability to deliver on different platforms could result in a lost opportunity for broadcasters”.
Dr Mottaghi stated that the ABU has a mandate to facilitate the development of broadcasting in the Asia-Pacific region. As the biggest broadcasting union with over 270 members in 67 countries, the ABU can reach a potential audience of more than 3.5 billion people. He added that social media offer huge opportunities as well as many challenges for broadcasters and society. It enables interaction with audiences; helps create brand loyalty
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