| Innovations | What’s New »


Tune Belt’s Sport Armband safeguards smartphones


Octane Fitness, LLC


» The new Cross Circuit Pro from Octane Fitness, LLC, combines cardio intervals on Octane ellipticals with strength training sets for individual workouts, or instructor-led one-on- one, small group, or class sessions. Health clubs and trainers benefit from a potential new revenue stream. The program includes two PowerBlock dumbbells, an integrated PowerBlock stand, stationary foot platforms on the elliptical, and Group and Solo Cross Circuit Pro routines. “We’re breaking down walls between cardio and strength at the gym,” explains Tim Porth, the executive vice president of product development and marketing at Octane Fitness. For more information, contact the company at 888-628-2634; www.octanefitness.com. —|


TuffStuff Fitness Equipment, Inc.


» The new FTX Functional Trainer from TuffStuff Fitness Equipment, Inc., bridges the gap between traditional, fully supported strength machines and free-form cable trainers. The innovative FTX with a Core Support Pad allows users to perform ground-based strength and fitness movements from either the unsupported, partially supported, or fully supported position, while the built-in suspension loops provide a solid anchor for rubber tubing and suspension-training equipment. The 360-degree adjustable pulleys allow customization of cable height and width, to increase exercise variety and add control to each cable’s direction of travel. For more information, contact the company at 888-884-8275; www.tuffstuff.net. —|


Tune Belt


» Tune Belt’s Sport Armband for Larger Smartphones was made for phones up to 5" in length, such as the Droid X and HTC EVO 4G. It also fits many smartphones inside a protective case. Its innovative design prevents bouncing; minimizes the feeling of bulk; stabilizes the phone; and keeps the case flat against the arm. Priced at $19.95, the washable armband adjusts from 9" to 17", and has a cord flap to securely store the earphone cord. For more information, contact the company at 800-860-1175; www.tunebelt.com.—|


MindBody, Inc.


MindBody’s search engine Octane’s Cross Circuit Pro


FTX Functionality by TuffStuff


» The new MindBody Finder search engine displays thou- sands of fitness classes and wellness appointments that consumers can search, and immediately book and pay for, online. Customers can schedule health club, spa, studio, and salon services via their mobile devices or computers. Com- panies can participate in the MindBody Finder with a free listing, a free six-month trial, or for a fee, starting at $29 per month. “This provides a new revenue stream by allowing customers to instantly schedule, and pay for, services through Finder Partner Websites,” explains Rick Stollmeyer, the founder and CEO of MindBody. For more information, contact the company at 877-755-4279; www.mindbodydot.com.—|


72 Club Business Internat ional | FEBRUARY 2011 | www. ihrsa.org


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