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fitness professionals, veteran club operators, and professional ballroom dancers and choreographers. Every routine employs Batuka’s proprietary “Progressive Choreography.” Through the system, simpler, easy-to-follow choreography is introduced and, then, evolves to produce more complex steps and movements. Each program features 10 Batuka songs. Current programs include:


• Batuka Force: The Strength of Move- ment, a high-intensity experience that integrates strength training using body weight for encouraging lean muscle production.


• Batuka Cardiofit: The Power of Move- ment, a high-intensity experience that integrates strength training for maximum fat-burning and encourages lean muscle production.


• Batuka Zen Flow: The Integration of Movement brings Pilates and yoga together with Batuka music.


• Batuka Zen Power: The Intensity of Movement provides high-energy yoga and Pilates moves to challenge and inspire.


• Batuka Fight: The Discipline of Move- ment integrates such mixed martial arts as Karate, Taekwondo, Muay Thai, kickboxing, Kung Fu, and Capoeira.


• Batuka Junior: The Future of Move- ment is a shorter, fun program set to kid-friendly original music with the goal of helping kids establish healthier lifestyles.


• Batuka Nourish: The Fuel of Life is an advanced nutrition system developed by nationally recognized nutrition authority Dr. Miriam Nelson.


Batuka also offers “an immersive


workshop experience for instructors to develop comprehensive Batuka knowl- edge, and also be challenged to strive for personal improvement so they can lead


A Batuka blast at DIR Fitness in Barcelona, Spain


the best classes available,” points out Santander. “We award continuing education credits from the top certifying agencies, and have our own internal path of improvement based upon the principles of martial arts. Batuka- approved professionals will have the tools, the choreography, and the music they need in order to begin teaching Batuka immediately,” he explains. In addition to his dance-fitness pro-


grams, Santander has also established the Batuka Charitable Foundation. This nonprofit will contribute a portion of all Batuka profits to provide opportunities for underprivileged communities to ben- efit from music and movement as a way to combat obesity. Early last year, Santander relocated to


Los Angeles, in part to grow the Batuka program. After attending IHRSA’s 29th Annual International Convention and Trade Show in San Diego that year, he made the decision to bring the program to the U.S. and Canadian markets through certified fitness professionals and clubs (see “Bringing Batuka to North America”). —|


“Compassion Is Our Mission”


Batuka founder Kike Santander wants Batuka to be known as a company with heart. “We care for people. We want to heal people physically and emotionally. And we do so with beautiful music and movement.”


Santander puts his money where his mouth is via The Batuka Foundation and the Batuka Junior program. “Our foundation will bring music and movement into neighbor- hoods where the under- privileged strive only to survive,” he says. “And Batuka Junior, offered free of charge to clubs utilizing other Batuka programming, will set young people on a path to wellness.”


www. ihrsa.org | FEBRUARY 2011 | Club Business Internat ional 129


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