PRODUCT SHOWCASE


Feature Headline goes here No Continued


Professionalism based on sound education and solid skills serves as the very foundation of the fitness industry, a fact appreciated most fully by its teaching and certifying organizations. While they continue to add to and improve upon the services they offer, others—e.g., training firms, trade associations, equipment manufacturers—are also making valuable contributions to the industry’s knowledge base. Together, they ensure that clubs will become increasingly professional… and profitable.


MAD DOGG ATHLETICS, INC.


Mad Dogg Athletics, one of the world’s largest equipment-based education companies, offers Spinning, Peak Pilates, Body- blade, and Resist-A-Ball certifi- cations and trainings. Focused on professional development, its programs instill the skills and confidence needed to be a top-level fitness professional. Mad Dogg Athletics’ trained instructors are at the head of the pack and know how to build programs, retain members, and inspire success. Contact the company today to find out more or to host a workshop at your facility. Contact: 800-847-SPIN, www.maddogg.com. Please see our ad on pg. 42. —|


AEROBICS AND FITNESS ASSOCIATION OF AMERICA (AFAA) BALANCED BODY


Balanced Body offers a full array of Pilates and mindful-movement training and continuing education programs to ensure that instructors are at the top of their game. Mat, Reformer, and apparatus training are available, as is instruction on the company’s CoreAlign functional training tool for personal and small group sessions. Classes can be held on-site at a club’s facility, and all courses are modu- lar and progressive, allowing clubs to get started quickly and then grow the program as far as they desire.


Contact: 916-388-2838, www.pilates.com. Please see our ad on pg. 80. —|


AFAA presents more than 2,500 certification and continuing education workshops each year for group fitness instructors and personal fitness trainers, in addition to its semi-annual “Affordable Excellence” APEX educa- tional conferences. AFAA also produces new programs, such as Group Resis- tance Training and Online CEU Video Corners (which include the Injury Prevention series and the From Hi-Lo to Hip-Hop Video Corner, among others), and a wide array of resource materials for professionals and consumers, includ- ing American Fitness magazine, personal training and group exercise textbooks, the Exercise Standards and Guidelines reference manual, online programs, self-study courses, music CDs, and instructional DVDs. Contact: 877-968-7263, www.afaa.com. Please see our ad on pg. 29. —|


NATIONAL FEDERATION OF PROFESSIONAL TRAINERS (NFPT)


NFPT has been certifying fitness professionals since 1988 and offers an NCCA-accred- ited Certified Personal Trainer (CPT) credential. The NFPT-CPT will give trainers the start they need to pursue personal trainer employment… or get NFPT-certified to be more than the average trainer. Exam dates are set up by appointment at any of over 300 sites, and CECs are offered at no additional cost. NFPT offers both the convenience and the credibility that trainers have been looking for in a certification program. Contact: 800-729-6378, www.nfpt.com. Please see our ad on pg. 90. —|


64 Club Business Internat ional


| FEBRUARY 2011 |


www. ihrsa.org


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