| Last Rep |


Where It’s Happening!


One Hundred Twenty Million Members by 2010


“It all happens on the trade-show floor!” That’s a statement that should resonate with everyone involved in our industry—every club owner, staffer, trainer, supplier, consultant, or investor. Everyone! And that’s why, next month, you should be at IHRSA’s annual trade show in San Francisco.


T


he largest of its kind, it’s the hardware half of the association’s 30th Anniversary International Convention and Trade Show, which will take place March 16-19, at the Moscone Center. Like the convention, the trade show belongs to


all of IHRSA’s club and associate members. It belongs to you! And it benefits, pays distinct divi- dends to you, the association, the industry, and, in turn, club members and their well-being. It’s an essential, integral part of the grand system, the economic circle of life, as it were, that makes this sector work. IHRSA’s associate mem-


Joe Moore IHRSA President & CEO


bers, the industry’s leading suppliers, manufacturers, and advisors—call them what you will—invest a staggering amount of thought, time, energy, money, and sweat into research and develop- ment. Then they transform what they’ve learned into innovative new offerings that


allow club operators to serve their customers better, grow their business, and, eventually, as the cycle comes full circle, purchase the next genera- tion of new and improved products. Those sales underwrite further R&D, which pro-


vides operators with even more valuable resources, which make members happier, which, inevitably, increases clubs’ profit margins. It’s a wonderful, vital, and mutually rewarding process. And the IHRSA Trade Show lies at the very heart of it. If you’re like me, and I’m guessing that you are, you love walking the trade-show floor, discovering


new equipment, trying it out, hearing about prom- ising services, watching demonstrations of exciting new group-ex programs, and keeping an eye out for that absolutely irresistible “show special.” But there’s much more to the proceedings than that. When I’m exploring the floor, I meet new people


and run into ones that I haven’t seen for a while— people that I’d never have had the pleasure of knowing if it weren’t for IHRSA. The convention’s keynote presentations, individual sessions, round- tables, receptions, early-morning workouts, and constant, nonstop hallway chats—the software side of the action—all foster familiarity. But similar rewarding conversations also take place within the relaxed, but highly energetic, trade-show setting. These interactions help shape the industry and


ensure its future. Clubs are bought and sold; invest- ments, made; new partnerships, entered into; market conditions, analyzed; industry trends, anticipated; theories, expounded upon—it’s all exciting stuff. At its convention and trade show, IHRSA serves as the catalyst, facilitating and forg- ing the connections that make commerce happen. IHRSA’s mission is to grow, protect, and


promote the industry, and to provide all of its members with products, services, meetings, and other opportunities that will help them be more successful. Because its members own IHRSA, the two are involved in a positive reciprocal relation- ship—what benefits one, profits the other. During my years as a club owner, when making industry- specific purchasing decisions, I always went with companies that supported the association. I’ve found that many IHRSA clubs do the same. It’s good business. It’s smart business. And it all


happens on the trade-show floor. —| – Joe Moore, jmoore@ihrsa.org


140 Club Business Internat ional


| FEBRUARY 2011 |


www. ihrsa.org


Tracy Powell


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