Creating the Life You Want In addition to The Amazing Race, which has won


seven Emmy awards, he’s also had a hand in a plethora of television shows, including Best of Both Worlds, The Early Show, FOX After Breakfast, Go For It, The Human Edge, Phil Keoghan’s Adventure Crazy, Adventure Quest, Keoghan’s Heroes, No Opportunity Wasted, VELUX 5 Oceans Race… and the list goes on. Keoghan has also firmly established a reputation


as an adrenaline junkie. He’s broken a world bungee jumping record, gone diving in the world’s longest underwater caves, eaten a meal on the top of an erupt- ing volcano, and more. But, he says, he’s recently tempered his yearning for action.


“Early on, I was into taking risks, but I soon


discovered that what I really wanted was to be pushed outside of my comfort zone, but without risking life and limb,” he tells CBI. “I’ve done that, for instance, by visiting the Nude Awakenings naturalist resort, getting my Reindeer Racing License, and changing a light bulb on top of the Verrazano Narrows Bridge. I just love experiencing new things. “On Race, we pride ourselves on keeping the


contestants safe. We test and retest everything. Although it might appear, sometimes, that the teams are in danger, in fact, they’re very safe. Again, the key is pushing them outside of their comfort zones—it makes for great TV.”


“It’s a philosophy about turning thought into action. No more shoulda, coulda, woulda. Think big! Challenge yourself! Ditch the excuses!… Live life now.”


PHIL KEOGHAN’S CURRENT “LIST FOR LIFE” 1. Write the book, No Opportunity Wasted (done!).


2. Produce the NOW television show (done!).


3. Climb Mount Everest (don’t worry, I’m getting to it). 4. But, before that, climb Mount Cook with my dad. 5. Travel into outer space.


6. Be a ball boy in the U.S. Open.


7. Take an inner-city kid to the fields of Nebraska and create “crop art.”


8. Take my daughter, Elle, to La Tomatina, the world’s biggest food fight.


9. Have a romantic gourmet dinner with my wife, Louise, on top of the erupting Stromboli volcano.


10. Take Oprah Winfrey skydiving…or something (she deserves it; plus, I owe her one for putting


11. Putt a golf ball across the entire country of Scotland (honestly, I have no idea why I want


me on her show). to do this so badly). —| 56 Club Business Internat ional | FEBRUARY 2011 | www. ihrsa.org


Guided by a Life List Given what appears to be a full-to-bursting schedule, it’s reasonable to wonder how Keoghan keeps it all together. He does so, ties everything together concep- tually, by positioning it as No Opportunity Wasted (NOW). The phrase nearly encompasses all of his activities, including his eponymously titled show, book, Website, and even an energy bar. “It’s a phi- losophy,” he explains, “about turning thought into action. No more shoulda, coulda, woulda. Think big! Challenge yourself! Ditch the excuses!...Live life now.” Keoghan practices what he preaches, and, by


his own admission, lives life in a state of “near- constant action.” At the heart of the NOW perspective is what


Keoghan calls a Life List. “It’s a tick-box of the things that you want to do before you die,” he says. “It’s about taking the time to reflect on the importance of seizing the day and reaching for what you truly want.” Keoghan wrote his first Life List following a


near-death experience when he was 19. He was scuba diving and filming inside the wreck of a 20,000-ton ship about 100 feet beneath the sur- face. “The ship was on its starboard side, so it was extremely disorienting. There was lots of silt, I was feeling claustrophobic, and, suddenly, my dive partner and I found ourselves separated from the rest of the crew,” he recalls. “We waited for a while, and, then, my dive buddy headed off to find them.


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