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Sandtex Trade Introduces X-treme X-posure™ The exterior coating to use in the most exposed and challenging locations


Having reappraised the properties of High X-posure Smooth Masonry Paint, Sandtex Trade has renamed its most durable and flexible, weather resistant exterior masonry coating ‘X-treme X-posure™


superior performance characteristics more clearly. Sandtex Brand Manager Liz Bowater


’, in order to differentiate its


doubt that this is the product to apply in the most exposed and challenging locations, demanding the best possible weather and climate protection, longlasting decorative benefits and the most effective resistance to dirt and pollution.” Liz explains: “With its high


from natural elements and man-made threats alike. Whilst our new packaging shows a lighthouse in an exposed, sea swept coastal location, this coating is equally suitable for use on urban


tel: 0845 372 3425 gives unrivalled protection


said: “We’ve taken the unusual step of renaming and relaunching one of the most well established and widely specified products in the Sandtex Trade range because we believe we have been ‘underselling’ its exceptional features and benefits. The new name, X-treme X-posure™


should leave no-one in any


dwellings in built up areas which are constantly under attack from traffic fumes, smog and pollution. In fact, it can be relied on to decorate and protect almost any type of commercial, residential or public sector building, new or old. From hotels to housing estates, high rise developments to hospitals. “X-treme X-posure™


performance acrylic binder, hydrophobic dirt resistant formulation and anti-carbonation properties, X-treme X-posure™


certification for 15 years’ proven durability which gives customers the reassurance they need that exterior masonry will be effectively protected wherever the location and however challenging the environmental conditions.


e-mail: info@sandtextrade.co.uk www.sandtextrade.co.uk


disguise minor surface imperfections such as hairline cracks in render, and because it cures to a flexible finish, the coating will expand and contract with the substrate helping to prevent further cracking. In terms of colour, there are ten ready mixed shades plus Brilliant White, with a further 640 tinted colours to choose from in the Sandtex Trade Colour Coach masonry and trim fan decks.” Sandtex Trade’s claims of longlasting durability and protection are based on extensive in-house laboratory and field tests which have been independently verified and endorsed. X-treme X-posure™


carries the BBA badge of can be used to


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