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www.us-
tech.com ASM Adds Insights at APEX By Walter Salm
San Diego, CA — ASM showed real insight and the value of a deep un- derstanding of the electronics supply chain during four podium discus- sions at APEX 2015 in the last week of February in San Diego. The electronics industry is fast-
moving and new applications are sup- porting growth and challenging elec- tronics assembly. Under the umbrel- la of ASM Assembly Systems, the combined expertise of DEK and SIPLACE provides greater depth and this could be seen when ASM hosted industry debates at their booth during the first two days of APEX. The four roundtables were ably
hosted by Philip Stoten, industry journalist and founder of EMSNow, and Scoop Communications. They
along with interviews conducted dur- ing the show. The four topics chosen are subjects that are occupying plen- ty of column inches and much debate in the industry.
Wearable Technology The debates started with a dis-
(Left to right on the panel) Phil Stoten, moderator for the panel; Juan
Francisco Fregoso, Managing Director of Riverwood Solutions’ operation in Mexico; Inventec’s Rodrigo Aguilar Limas; and ASM’s Marin Coronado Mendoza, who supports ASM’s DEK and SIPLACE brands in Mexico.
took place in front of a live audience and were filmed for online presenta- tion. Philip is a regular columnist for
US Tech and you will be able to see the video of the roundtables on our YouTube channel in the coming days
cussion of wearable technology and its impact on the supply chain. Ex- perts from ASM were joined by Mul- tek’s CTO Joan Vrtis, who is consid- ered one of the leading experts on the technology that enables the manu- facturing of wearables. As a wholly owned subsidiary of
Proudly Introducing Our New Partners
Flextronics and a major PCB fabri- cator, Multek finds itself at the cen- ter of the supply chain for many of the most popular wearables. This should come as no surprise since many of the demands made of the manufacturing of wearable devices impact on the PCB. Challenges around flexibility, connectivity and miniaturization all make demands on the circuit board, be it rigid or flexible. Joan spoke enthusiastically
about the projects that Multek are currently working on and the technol- ogy solution provided to their cus- tomers and the new demands made as wearables become smaller and chal- lenges like on-skin wearable and in- body wearables add to the array of ap- plications. Joan not only wears these devices, she has them on her skin.
Product Quality The two experts from ASM were
DEK Gemini Platform Surface Mount Technology
DEK Horizon iX Platform Surface Mount Technology Semiconductor
DEK Galaxy Platform Surface Mount Technology Semiconductor Alternative
Tom Foley and Jeff Schake, who bought a depth of knowledge and ex- perience in product and quality man- agement as well as real experience of joint projects that had been under- taken with customers from both con- tract manufacturing and the OEM space. Both were able to offer insight into the kind of technical challenges and the capabilities that ASM can provide to resolve these challenges in a holistic manner.
Trends in Mexico Later that afternoon the discus-
sion switched from technology to ge- ography with a debate on the recent trends in manufacturing in Mexico. Philip was joined by three panelists who all work day-to-day in the Mexi- can market. Juan Francisco Fregoso, is the
Managing Director of Riverwood So- lutions’ operation in Mexico. River- wood Solutions is a consulting com- pany that supports and manages the relationship between brand owners and their manufacturing supply chain, from selection to fulfilment. Juan Francisco was joined on
Zenith 3D AOI 3D Automated Optical Inspection
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KY-3020-T
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the panel by Inventec’s Rodrigo Aguilar Limas. Inventec is a global provider of consumables to the elec- tronics industry with a strong pres- ence in Mexico and is perhaps best known for its Greenway initiative which brings environmentally sound chemistry solutions to the industry. Inventec recently completed the
acquisition of Amtech in the USA. Representing ASM on the panel was Marin Coronado Mendoza who lives and works in Mexico supporting a re- gion where both DEK and SIPLACE brands are market leaders.
Continued on next page
March, 2015
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