Perspectives
BY BOB PAPWORTH
CONTENT CONCERNS
BBT READERS ASK IF NDC IS A THREAT TO THEIR CORPORATE
TRAVEL PROGRAMMES BBT readers Say...
IS NDC A THREAT TO POLICY COMPLIANCE, IN TERMS OF BOOKING THROUGH THE PREFERRED CHANNELS? Will it drive travellers to book directly with the airlines? Nobody in the industry seems to be able to define and agree on what exactly NDC is, and what the implications are for managed travel programmes. An ITM survey, unveiled at this year’s Business Travel Show, revealed that 58 per cent of corporate travel buyer respondents had heard of NDC – therefore 42 per cent hadn’t, more than a year after it was launched.
32 BBT MAY/JUNE 2014
BUYINGBUSINESSTRAVEL.COM
IT IS NOW OVER 18 MONTHS since the International Air Transport Association’s (IATA) Pas- senger Services Conference approved Resolution 787, on which the airline organisation’s new distribution capability (NDC) is founded. A year-and-a-half on, many questions remain unanswered. IATA has argued that, in displaying only basic flight information, the global distribution systems (GDSs) do not allow airlines to sell themselves effectively – bookings are made on the basis of price and schedule, with little or no reference to service quality. Corporate travel managers are increasingly focused on traveller satisfaction, making access to richer product and service information ever more important. And because corporates will be able to determine which products and services are communicated through self-booking tools, there is no threat to policy compliance. The counter-argument is that since NDC requires passengers to submit a great deal of personal data, the true motive is to influence travel choices.
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