THERE’S NO DENYING the appeal of Apple’s new Car Play technology, which integrates a driver’s iPhone or iPad with their car’s own entertainment and information systems. This allows access to many of the smart device’s functions (music, contacts, maps – even having messages read to you) via voice control, a dashboard-mounted touchscreen or buttons built into the steering wheel – so there’s no dangerous fumbling with the phone’s small screen while driving. Unveiled at the Geneva Motor show in
ROAD TO THE FUTURE
DO IN-CAR APPS OFFER POTENTIAL TO BUSINESS TRAVELLERS AND THEIR MANAGERS? MATTHEW PARSONS REPORTS
16 BBT MAY/JUNE 2014
March, Car Play is expected to be commer- cially available later this year. But will this new technology be taken up by the business travel sector – and what are the potential benefits?
SAVINGS ARE KEY According to the Guild of Travel Manage- ment Companies (GTMC), car rental is on the rise – 2013 saw transactions up 8 per cent on the previous year – and as the UK economy continues on the road to recovery, this year could see further gains. Costs, or potential savings, will be key if the business travel community is to embrace Car Play; and a new breed of car app – designed by travel technology companies, global distri- bution systems (GDSs) or travel management companies (TMCs) – could help centralise often-fragmented car hire data, building up a bigger picture of spend. Rob Golledge, head of marketing com- munications at Amadeus UK and Ireland, says app developers could use tools such as Amadeus Web Services to access travel data via Amadeus, and combine that with other sources of information to deliver
BUYINGBUSINESSTRAVEL.COM
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