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There are 952 exhibitors at ISE 2014, a 6.4% increase on last year
IMPROVE
The designer of the ISE Residential and Commercial Solutions Theatres in Halls 7 and 8 has called on integrators and installers to adopt a more holistic, flexible and human-centric approach to design. As the owner of a technical
company, Improve CEO Antoinette Wijffels is a technology fan, “but sometimes we forget that humans also need other things in life, and it’s a nice idea to integrate their values. “We are sometimes out of balance as a whole sector, and it is
nice to bring a bit of balance back in,” she said. Rather than have 10 projectors, say, “sometimes we can get away with four”, by adding other things like decorations. She advises integrators “not only to think in numbers (such as 10 projectors), but to think about the whole picture. What does your client really want to achieve with this equipment? By displaying more freedom in their designs, “they allow the customers the ability to build their own dreams”. In ISE’s Commercial Solutions Theatre (8-H310), Improve used
Go immersive for home cinema The support for Auro-3D
DATASAT DIGITAL ENTERTAINMENT
Datasat’s new LS10 audio processor for home cinemas and media rooms can deliver fully immersive 3D sound with speaker configurations up to 13.2. It is designed to
produce clean, precise and realistic motion picture sound, including Dolby TrueHD, Dolby Pro Logic IIz, DTS Master Audio and DTS Neo:X. Optionally it can support Auro-3D, which enables both upmixing of standard content and decoding of native Auro-3D content, for up to 13.2 discrete channels of surround sound (although 11.1 is the most available for movies yet), so that users can add both height and overhead channels.
Doran with the Datasat LS10 audio processor
immersive sound format will allow “home audiences to experience blockbuster movies such as Elysiumand Ender’s Gameas they were originally intended,” said Ciaran Doran, Datasat Group CEO. “Blu-rays are coming out for it this quarter, and DreamWorks has committed to it for its next 15 movies.” The 15-channel LS10 also intelligently enhances game playing and streaming sports to become the cornerstone of a home
entertainment system. Datasat and Auro Technologies
are among the technology partners for the Immersive Sound Experience in Room E105. Stand: 5-U110
NEWS DayOne Building dreams with Improve Wijffels – looking for a sense of wonder
three projectors for a wide screen, plus two moving projectors (to project on the floor and walls), to
add “fun, playful things, because people want to play, and the possibility to put information in the 3D areas where people don’t expect it”. Combined with swivel chairs, it allows visitors to be more active and engage their sense of wonder. Using moving lenses and cloth backdrops or walls isn’t as precise as using a high-quality screen, “but you don’t always need that”, she maintained. The theatres are free to all
visitors, with talks every half-hour between 11:00 and 15:00. Stand: 8-H345
Digital floorplan shows the way
3D-BERLIN VR SOLUTIONS
ISE 2014 showgoers are being given a little extra guidance this year, with an official digital floorplan that matches the innovative nature of the show itself. According to CEO Adrian
Zentner (pictured right, with the company’s Bjorn Clausen) of floorplan designer 3D-Berlin VR Solutions, usability was a very important requirement. He added: “The challenge was to allow people to find very specific information and at the same time get a broad overview of what they can find at the show in general.” When an exhibitor is selected, the floorplan offers pop up information, as well as an
Clausen and Zentner with the floorplan
Appointment button to let users set up a meeting with staff at the show itself. A responsive mini- map makes navigation simple, while cartographic data, such as tram stops, is also on hand to aid ISE 2014 showgoers. Stand: 10-K135
CONTENTS
DIGITAL SIGNAGE Displays, players and software for DOOH, wayfinding and customer engagement
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RESIDENTIAL SOLUTIONS Home entertainment, automation and control p23
NEWS ANALYSIS How close are we to single- network solutions?
MEET THE TEAM
The people who put the ISE Daily together
FLOORPLANS AND EXHIBITOR LISTING Find that stand among the twelve halls at the RAI
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UNIFIED COMMUNICATIONS Equipment for conference rooms, huddle spaces and the wider world
SMART BUILDING
Making buildings intelligent to manage energy and improve control
PROFESSIONAL DEVELOPMENT Full listings for InfoComm, CEDIA and exhibitor sessions, plus at-show events and the ISE Theatres
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thedaily 2014 03
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