Franchise Focus
A plan is brewing
Second Cup is bringing its hugely prosperous global franchise to the UK
INVESTMENT LEVEL: FROM £180,000
The Second Cup franchise model – passion and support
Second Cup continues to experience disciplined growth globally – with cafés in over 21 countries. The Second Cup team offers a proven franchise model made up of passionate people and support systems in operations, marketing and development. The team focuses on ongoing operational involvement and franchisee support. In addition to staying in touch and providing support, the team works behind the scenes to develop marketing concepts and promotions to enhance the brand image and strengthen business for each region. The Second Cup international team takes care of every aspect of its café experience for franchisees including interior design, layout, menu recipes, suppliers, product specifications and marketing.
Regional and global franchise development Second Cup’s regional development method offers the opportunity for the franchise partner to secure the rights to a designated territory, as well as solicit prospective new third-party franchisees for Second Cup in their defined territory. The responsibility for awarding new franchisees always remains with the Second Cup selection team.
“The Second Cup team offers a proven franchise model made up of passionate people and support systems in operations, marketing and development”
S
econd Cup is currently seeking well-capitalised, experienced professionals as potential franchisees for development in primary markets throughout the UK.
Coffee drinking and the café experience
are more popular than ever. Coffee houses have become the place to meet with friends and work associates or to simply enjoy a few moments of solitude in a comfortable and relaxed atmosphere.
Introducing the Second Cup franchise brand to the UK Second Cup has been an established global franchisor for over 38 years in the speciality coffee-café business offering its franchise partners experience,
innovation and leadership. Second Cup cafés offer a wide selection of coffees, espresso-based beverages, iced beverages, blender drinks, artisan teas, frozen yoghurt and complementary food items such as gourmet sandwiches, healthy salads, pastries, muffins, cookies and other local sweets, all of which are available to eat in the café or to take away. Second Cup has embraced the
Trifecta brewing method, meaning every cup of speciality coffee can be barista crafted, one cup at a time. Outlets also offer whole-bean coffee for home preparation, herbal and speciality teas, hot chocolate, coffee-making accessories and coffee-related and seasonal gift items.
Second Cup’s regional developers have a vested interest in creating successful units under themselves. These developers are knowledgeable about franchising and work in partnership with the Second Cup home office team. They are required to operate their own Second Cup units as well as serving as a regional developer.
As Second Cup continues its global expansion, many regional and country opportunities are still available. n
SECOND CUP
WEBSITE:
www.secondcup.ca EMAIL:
jragas@mysecondcup.com PHONE: 07921 771 908 CLASSIFICATION: Coffee, quick-service food
October 2013 |
Businessfranchise.com | 85
Investment: £100k-£200k
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