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Franchise Focus


Explore your passion


Reap the benefits with this growing brand – consider a Cash Converters franchise INVESTMENT LEVEL: FROM £85,000


to grow. We currently have 85 franchisees on board, many of whom have multiple stores after experiencing great success with their first venture.”


Cash Converters franchisee Richard Addison has witnessed the rapid growth of this appealing franchise model and is now the owner of two successful stores in North Wales.


He developed a passion for jewellery when he opened his second-hand retail store in Rhyl 13 years ago.


David Patrick C


ash Converters’ growth to over 730 stores in 23 countries worldwide and 227 stores in the UK has secured its position as one of the UK high street’s top


pre-owned goods retailers and financial service providers.


Since its launch in Australia in 1984, the company has become the largest of its kind in the world. David Patrick, chief executive of Cash Converters, believes that the people at the heart of the business are instrumental in driving this continued growth. Coupled with strong investment in the brand and the launch of personal finance services, Cash Converters continues to go from strength to strength. David confirms: “We have a great network of franchise stores and our corporate store presence is continuing


Out of the 227 stores in the UK, Richard’s store in Rhyl consistently delivers some of the highest sales of secondhand jewellery in the network and his store in Bangor is fast catching up. Richard says:


“Knowledge of jewellery


and diamonds was essential to growing the business, so we recruited staff with over 25 years of jewellery experience. We focus on selling quality items that are fully cleaned, polished and repaired in our on-site workshop. Higher quality items are independently evaluated, so that we are able to sell them with a valuation certificate. As a result we offer excellent customer service, advice and knowledge and this sets us apart from our competitors.” Richard speaks highly of the extensive support and encouragement new franchisees receive from existing franchisees, Cash Converters’ head office and the training team, who all provide the platform for a new franchisee’s success. He adds: “It’s encouraging to know we have the full support of Cash Converters UK. Their commitment to maintaining a robust infrastructure and significant


investment in integrated media promotions has resulted in customers coming through our doors who would never have seen us as a leading high-street retailer five years ago.” One of the most comprehensive training


programs in the industry is available to all Cash Converters franchisees. Investment opportunities start at £85,000, plus financing where security is available. As a member of the franchisee network, franchisees receive ongoing support and advice from choosing the perfect location to recruiting staff to marketing support and purchasing initial stock.


“This is certainly a great time to become part of one of the fastest-growing retail businesses in the world”


David Patrick, chief executive at Cash Converters, concludes: “The wide range of services on offer in store, including our range of extremely popular personal finance products, reinforces Cash Converters’ position as a leading high- street retailer that responds to the needs of its customers. This is certainly a great time to become part of one of the fastest- growing retail businesses in the world.” For details of locations where Cash Converters currently has new franchise opportunities, or if you would like to visit a store and speak with franchisees, please contact Cash Converters’ operations support using the contact details below and take the first step towards success. n


CASH CONVERTERS


WEBSITE: www.cashconverters.co.uk/franchise EMAIL: franchiseenquiry.uk@cashconverters.com PHONE: 01928 737 410 CLASSIFICATION: Retail


October 2013 | Businessfranchise.com | 75


Investment: £50k-£100k


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