Franchise Focus Give your career an MOT
Pitman Training makes advances in technology to help train the nation INVESTMENT LEVEL: £22,000-£50,000
need to get excited about their jobs again before we all fall into a slump that’s very hard to recover from. We know that our training inspires and supports people in their career aspirations and want to extend our reach as far as possible.
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“This campaign also highlights the strength of our business as a support tool for our franchisees. A recent internal survey identified that 45.2 per cent of Pitman Training Students heard about us through our advertising and marketing activity, which showcases our support for our partners in both their market reach and business
his autumn sees leading UK business super-brand, Pitman Training, launch its new, free app which is being showcased across the country, as part of
#PitmanOnTour, a national marketing campaign to support the efforts of each of its franchised partners, in their bid to ‘Train the Nation’. The app, Career MOT, is based on the psychometric profiling theory of the Myers- Briggs Type Indicator, generating a host of careers, skills and personal development results. Relating an MOT-themed approach to reviewing your career, the app is designed to get the public thinking about how they can drive their futures forward – get the job of their dreams, the promotion they have been seeking, or take a change of path and find true job satisfaction, which is what Pitman Training offers as a business. Recent survey results have shown that 27 per cent of young people in work feel depressed ‘always’ or ‘often’. Only 8 per cent feel they’re in their dream job with over 42 per cent wasting up to four hours a week dreaming of what they could be doing instead.
These stats do not paint a happy
picture of the UK workforce and as a result Pitman Training Group is further extending its reach, calling out for new franchise
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partners to join its quest. Pitman Training will make one of its last pit-stops at The National Franchise Exhibition on Stand J200, where delegates will be invited to run a quick diagnostic test to see how their profiles match up to the perfect Pitman Training Franchisee profile.
“We hope that, as a result of our app, we’ll discover some strong candidates who can join us in the business”
The app results will help show visitors how they can use their strengths to build a business and team members from Pitman Training Group will be on hand to discuss with visitors how their strengths could lead to them being a strong match for the brand. Claire Lister, managing director of Pitman
Training said: “We’re committed to helping change the worrying direction of the trends we’ve uncovered and are looking for more franchise partners to help us do this. Such high levels of unhappiness at work really need to change if we are going to get our economy back in shape and UK workers
growth – this campaign is a good example of this.”
She added: “Whilst we are keen to expand, we have to be sure to select the right franchise partners; 53 per cent of student enquiries came from referrals from previous students and or third parties – meaning the customer experience really needs to be at its highest level in each of our franchised centres. As a result, we thought it would be interesting to ask visitors to try out our app and see how their profile matches that of our successful franchisees. We hope that as a result of this we’ll discover some strong candidates who can join us in the business, and help us make an impact over the coming years.” It can be downloaded from the Apple or
Android stores for free, and is also available online at
http://www.pitmancareermot.com Pitman Training has a number of UK franchise and resale opportunities, as well as a rapidly expanding International terrain – visit
www.pitman-franchise.com now to find out more. n
PITMAN
WEBSITE:
www.pitman-franchise.com EMAIL:
franchising@pitman-training.com PHONE: 01937 519 551 CLASSIFICATION: Training
Investment: £20k-£50k
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