Franchise Focus
Sandwich course
Globally recognised sub-sandwich outlet Subway nurtures its network, with dedicated training courses and regular franchisee conventions
INVESTMENT LEVEL: £100,000 T
he Subway brand is the number-one franchise* with over 1,600 locations in the UK and Ireland. Worldwide, there are more than 39,000 Subway stores
in 102 countries. The Subway brand is continuing to expand and is actively seeking new franchisees to become part of the success story.
“We work tirelessly to ensure that our franchisees head into their new ventures with confidence”
Changing career is often a daunting
prospect but new Subway franchisees can be confident in the strength of the Subway brand; it is globally recognised and has built up the support and loyalty of millions of customers worldwide. Being a Subway franchisee allows you to sell superb products known and loved around the world. The Subway brand has developed a franchise system that is both efficient and effective. One of the key strengths behind the success of Subway stores is the solid support network and robust processes of operation:
• Regional development agents have specific experience in opening and developing Subway franchises and offer support and assistance with site selection, leasing, operations and more
• The Subway Training Centre in Cambridge delivers hundreds of training courses each year. Each franchisee receives a comprehensive two-week training course and there is ongoing support to keep franchisees and staff continually informed of all the latest information and techniques
• The University of Subway offers simple-to-follow interactive training and development for franchisees and their staff
• Regular conventions are held to keep franchisees up to date with best practice and offer a chance to meet with Subway staff and fellow franchisees
• Franchisees in the UK and Ireland actively participate in the running of the franchise advertising fund. National and regional advertising boards are elected each year; the board members are elected franchisees that serve to make marketing decisions and ensure franchisee funds are used to benefit all franchisees equitably
• A franchisee-owned purchasing company manages the purchase and supply chain activity for all food, packaging, equipment and services in the UK, Ireland and other European countries. The purchasing company manages over £1.5billion worth of contracts on behalf of franchisees, enabling them to gain from the financial/service discounts that come from purchasing and supplying product in large volumes
Trevor Haynes, area development manager for the Subway brand, UK and Ireland, says: “Embarking on a new career or setting up a new business is a challenging time, here at the Subway brand we work tirelessly to ensure that the transition for our franchisees is as easy as possible and that they head into their new ventures with confidence and the knowledge that they have a global brand backing them. We can attribute our success to the fact that this is a brand made up of local men and women who are committed to making their businesses work and represent hundreds of success stories across the UK and Ireland. “As we move through the second half of 2013 we hope to see the Subway brand continue to grow, new franchisees can rely on the fact that demand for our wide range of great value Subs and salads, including a low fat range, is unwavering.” There is plenty of advice available for
entrepreneurs who are interested in joining the Subway franchise. New franchisees are invited to attend local seminars or talk to their regional development agents and field consultants across the UK, who are experts in their local area and have considerable knowledge of the opportunities available and how to make the most of these. n
store count (as at January 2013).
SUBWAY *SUBWAY® is the number one QSR brand by total
WEBSITE:
www.subway.co.uk/business EMAIL:
franchiseopportunities@subway.co.uk
PHONE: 0800 0855 058 (UK) or 1800 413 076 (Eire)
CLASSIFICATION: Food outlet October 2013 |
Businessfranchise.com | 83
Investment: £50k-£100k
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