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Franchise Focus The Metro Way


Take advantage of a strong brand with Metro Rod INVESTMENT LEVEL: : £50,000-£100,000


franchisees benefit from the synergy of comprehensive franchise support twinned with an experienced network of over 40 franchisees and a well-established brand.


M


The Metro Rod (Deeside) franchise commenced trading in 2006 with four vans. In 2012, John Pardoe teamed up with Roy Dean to expand into


etro Rod recently marked its 30th anniversary with a variety of celebrations at the new Metro Rod head office in


Macclesfield. This milestone not only reflects the years of experience that Metro Rod has, but also shows the level of growth in the company. Metro Rod


Liverpool and form Metro Rod (Deeside & Merseyside). Despite starting the original franchise just before the 2008 recession, the operation has since grown to accommodate 13 vans/tankers, a large amount of industrial equipment and they have greatly expanded the territory. John Pardoe, co-franchisee of Metro Rod (Deeside & Merseyside), says: “I am a great believer that you get out what you put


in and, therefore, starting my own business would be of the greatest benefit to me, but even more so with a helping hand such as a franchise. I chose Metro Rod as the earning potential appeared to be very attractive.” That helping hand comes in the form of 24/7 support from dedicated call centre staff, centralised credit control, potential sales from day one from national key accounts, marketing support, health and safety support and bespoke real-time software that communicates with engineers in the field.


In November 2008, Alphajet Ltd, an independent small drainage company approached Metro Rod with a view to becoming a franchisee, they subsequently commenced trading as Metro Rod (Cumbria). Linda Oakes, of Metro Rod (Cumbria), says: “With the support of a national franchise network, joining Metro Rod increased turnover and our commercial customer base. Our business now benefits from the many advantages of a Metro Rod franchise whilst maintaining our company culture of a family-run business.” n


METRO ROD


WEBSITE: www.metrorodfranchise.co.uk EMAIL: franchising@metrorod.co.uk PHONE: 0808 208 3098 CLASSIFICATION: Management franchise


82 | Businessfranchise.com | October 2013


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