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Franchise Focus The road to success


Simon and Sally Bell refl ect on two exciting years with Belvoir Lettings INVESTMENT LEVEL: £30,000-£50,000


opportunity, there were four specifi c criteria,” says Simon. “Firstly it had to be heavily branded, secondly it had to be in a growth market, thirdly it had to be cash generative and fi nally it had to be something that we believed in. Belvoir ticks all the boxes.


A


admire, are happy to invest in and that people respect.” Belvoir Telford is one of the


fter a career in sales and marketing, husband-and- wife team Simon and Sally Bell decided to set up their own business. Belvoir Telford launched in January


2011 and in February 2013 won the Belvoir Silver Award for Franchise of the Year and Most Improved Offi ce.


Why Belvoir? “When we were looking for a business


most successful offi ces in the 150-strong Belvoir Group. They have rapidly gained the respect and custom of many landlords and tenants within Shropshire. “Our core principles of honesty, integrity and trust enabled us to achieve break-even after just fi ve months of trading,” says Simon.


Training and support “We were told that after our training and a couple of months with Belvoir we would know more than our competitors and we


Mary Hoyle with her Merry Maids team Secret of success


didn’t really believe that, but we started getting feedback from clients saying that no other agent had given them the level of information we provided.”


“Belvoir is a brand that people


“Our success has been down to being part of a successful franchise. The benefi ts include ongoing support, fi nancial planning support and the Belvoir branding. Importantly, too, was the knowledge we were given as previously we knew nothing about lettings.


“The support and the ability to network with other Belvoir franchise owners have been crucial. We’ve never felt alone.” n


BELVOIR


WEBSITE: www.belvoirfranchise.com EMAIL: franchising@belvoirletting.com PHONE: 01476 570 000 TWITTER: @belvoirlettings CLASSIFICATION: Lettings agency


Be part of a winning team.


As a Belvoir Lettings Franchise Owner, you will be part of a national award winning team. Recognised four times at the Lettings Agency of the Year Awards and by our customers at the Estate and Letting Agent Awards. Join us on a Discovery Seminar and take your first step to being the best in the business as a Belvoir franchise owner.


Join a winning team. Call us on


01476 570 000 www.belvoirfranchise.com


160 | Businessfranchise.com | October 2013


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