Franchise Focus A green recovery


Look to Envirocare’s enduring success for evidence of green shoots in the economy


INVESTMENT LEVEL: £43,000 E


nvirocare Grounds Maintenance is one brand bucking the trend of sluggish growth in the UK economy. The business doubled in size last year


and, at the halfway point of 2013, is set to do the same again. Franchise director David Yates explains: “Our business provides an essential service to other business owners. Our franchisees’ staff visit sites to cut grass and prune shrubs, so as long as the plants keep growing we need to keep sending operatives. The business has not really been affected negatively by the downturn; as some of our competitors have diversified, their maintenance services have become more unreliable, which has created opportunity for our franchisees.” The Envirocare business is part of the established sector of the commercial


grounds maintenance industry, but creates a unique selling proposition with an environmentally sensitive approach. “Our franchisees stand out from their competition because the business uses green waste recycling and chemical reduction programmes to be more efficient and greener,” David continues. Established in 2005, Envirocare has been franchising since 2010. The business currently operates 18 locations across the country but there is availability for new franchisees in most parts of the UK. Stewart Astley opened his Envirocare franchise in Blackburn in January and the business has grown rapidly. Speaking about his decision to join Envirocare he says: “I have had more job satisfaction from the first few weeks of my Envirocare business than I have had in the last 10 years put together.” Describing the steps he took before joining Envirocare, he continues: “Just do it! I did


lots of research and there were butterflies – it’s a big decision, but I am so glad now that I took the plunge.” An Envirocare franchise requires liquid capital of £16,000 to £18,000 and is a premises-based management franchise. Envirocare are Associate members of the British Franchise Association. n


ENVIROCARE


WEBSITE: www.franchise.envirocarems.co.uk EMAIL: david.yates@envirocarems.co.uk PHONE: 0800 028 3329 CLASSIFICATION: Grounds maintenance


October 2013 | Businessfranchise.com | 149


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