Investment: £10k-£20k
Franchise Focus
Lawn in order A
Lawnscience – your own personal business mentor INVESTMENT LEVEL: £15,995
fter realising that he was unhappy with his career, Matthew Allcott decided he wanted to be his own boss and started to explore the prospect of
owning his own franchise. He now runs his own multi-van Lawnscience lawn care business.
Like many people, Matthew dreamed of being self-employed and enjoying the various benefits that go with it. After much thought, research and deliberation, however, he decided that franchising was far less risky than going it alone and starting up his own business. Matthew says: “Franchising is far more beneficial because the franchisor provides constant back-up and help. In addition to this aid, you are able to make use of their valuable experience and expertise in the field to ensure that your business is as successful as it can be.”
Raising the money to buy a franchise can be a daunting prospect, but Matthew was lucky as most of his finance came from savings. However, Matthew still needed additional funding in the form of a small loan. “The team at Lawnscience were there to help me develop a strong business plan and gave me guidance on how to set up my business – which enabled me to secure a small loan from a high street bank. It made the process much easier than I initially anticipated.” The unique support you receive from an experienced franchisor is what sets
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franchising apart. Matthew describes the support he received from Lawnscience as “exceptional”. He adds: “We have regular meetings in which we discuss ways of creating additional revenue and any issues that have arisen over the season. I also receive regular visits from my franchisor and extra support over the phone whenever I need it. It’s like having your own, personal, business mentor!” Unlike similar franchises, Lawnscience
provides three, instead of two weeks’ training. Matthew confirms: “The training was at a pace that I felt completely comfortable with. Having the extra week of training gave me the confidence needed to start my own business.” In addition to the training, the package also includes a territory exclusively tailored to the franchisee, support in their business and an individual marketing launch valued at more than £8,000 – all for less than £16,000. Lawnscience franchisees also benefit from an industry-leading lawn care software system, which ensures that your business is run as efficiently as possible. Matthew has found learning how to market his lawn care business, an area in which he had no prior experience, to be the most challenging, but also the most rewarding aspect of running his own business. He has also learned that good customer relations in a service- based industry is of utmost importance as building a word-of-mouth reputation and recommendation are the best ways of acquiring new customers. Matthew
is thrilled with the success of his own Lawnscience business and has great plans for the future. “I have already expanded my franchise into a multi-van business and I aim to be the market leader in the lawn care industry, with a reputation on high quality, service and value for money,” he confirms.
“Having the extra week of training gave me the confidence needed to start my own business”
So what advice would Matthew give to anyone thinking of buying a franchise? “As this is a long-term commitment, thorough research is vital. Look into different territories as, in this business, territory will dictate your future earning potential. Do not fall into the trap of making your decision purely on the cost of the franchise as there are many other aspects that must be taken into consideration.” n
LAWNSCIENCE
WEBSITE:
www.lawnsciencefranchise.co.uk EMAIL:
terence.nicholson@
lawnscience.co.uk PHONE: 01908 504664 CLASSIFICATION: Lawn care
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