looking to drop their own stock level as much as possible, are looking for Pühl to act not just as a manufacturer but also as a stockholder. “Nowadays we have a lot of customers who place frame orders for a certain period of time with us - with fixed conditions and ready for call-off when the customers need the goods, this guarantees maximum flexibility,” says Christoph. Pühl has space for more than 8,000 pallets in its high shelving warehouse ready prepared for customers to pick-up. “For us it is more important that we are supplying the most valued washer, and a complete service to the customer, rather than the cheapest washer,” states Christoph. To ensure that it delivers a complete service to its customers
a buffer stock range, giving it even more flexibility when responding to customers. Through this investment Pühl is able to serve quantities for even large stock orders within a short time. The expansion also helped Pühl expand its tooling department, a key part of the company’s ability to adapt to customer requirements. “Throughout the years we have developed an in-depth knowledge and experience in the development of tooling,” says Christoph. “Our customer engineering service enables products and tools to be manufactured directly in accordance with a customer’s specific criteria, using modern CAD-CAM controlled tool making machinery to guarantee high quality.” A further development for Pühl has been a surge of interest
for its wide variety of surface treatments including standard zinc Cr3+, mechanical zinc, hot dip galvanising, zinc flake coatings such as Geomet®
or Delta Tone, zinc-nickel, as well as zinc-iron
- all of which are applied through a reliable partner. “We are finding that more and more customers are looking
for a full range of surface treatment coatings,” states Christoph. “It has always been something that we could offer but there has definitely been an increase in interest from customers during the last few years. We are finding that customers want washers with specific surface coatings at very short notice, which we are able to supply from our stock. We are very flexible and try to offer the customer the very best solution.” In combination with introducing the latest production equipment and technology, a key aspect to Pühl’s service is its focus on quality. The company’s quality department includes spectral chemical analysis, hardness checking (HV, HB, HRC), surface control and high-speed inspection systems. “Everything you should have for good quality insurance as a manufacturer,” states Christoph. “When it comes to quality control we don’t see it as a requirement but as the only way to produce washers.” Pühl product quality is certified according to EN/ISO 9001:2008 and ISO 14001. “An important sign of quality for our customers is that all our products are ‘Made in Germany’, which is a real quality guarantee that only the highest standards are acceptable,” says Christoph. “As a company we focus on sustainable customer value and offering the customer a reliable quality product, as well as an excellent service and first class delivery.” He adds: “It is not always about the ‘naked’ sales price. You
can always find products that are cheaper, but once you add in the full costs, such as packaging, transport, payment costs, as well as the importance of quality and having the product available within a short delivery time, customers find that the ‘naked’ price isn’t as attractive as they first thought.” Pühl is finding that customers, especially those who are
Pühl places high importance on continuing to develop long-lasting relationships with suppliers and customers. “At Pühl we have created a ‘family’ atmosphere, not only within the company, but also with our customers,” mentions Christoph. “An example of this was our stand at the recent Fastener Fair Stuttgart, which was busy throughout the three days. It was the perfect opportunity to meet a large portion of our customers and potential customers, in one place, and to continue to strengthen friendships. Every day we work towards delivering a complete service to our customers, and to do this you need to have a good relationship with them.” It is this commitment to building strong relationships with
customers and being flexible according to each customer’s requirements, as well as a unique ability to supply a wide range of washers and pressings, which has established Pühl at the forefront of the washer industry. With an absolute dedication to quality and technology development running through the business, coupled with a firm belief in growing step by step and within its own means, there is no doubt that the company will continue to press ahead into the future.
www.puehl.de
The new warehouse is mainly used for storing materials and tools
Pühl’s automatic racking line helps save space
www.fastenerandfixing.com 39
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