PRODUCTS Success in a box
ESSVE has reported an increase in sales thanks to its latest innovation - the ESSBOX System
also suggested that the brands craftsmen choose were traditionally the result of old habits or what’s available on the shelf in the local building supply store, with it difficult for manufacturers to break that pattern. ESSVE therefore decided to change perspectives with the ESSBOX System and made the craftsmen’s needs its starting
T
point. Firstly, a custom designed case enables the craftsmen to stock the correct boxes before each job. Additionally, the boxes are made of a see-through plastic and are quickly fastened into the case due to the unique octagonal pattern - helping to keep products in order. “ESSVE is through the first phase of the launch. In all of the
countries where we have initiated sales, the results have been extraordinary. Our sales index in Sweden for screws and attachments has risen significantly since last year. Looking at the ESSBOX articles, the sales index is even higher. And this is on a market that is pretty stagnant,” says ESSVE’s managing director Pontus Boman. Only ESSVE’s own boxes fit the case to help build
loyalty with both the brand as well as with the stores that market it.
he ESSBOX System is a complete system for transport and storage of all attachments, addressing craftsmen’s needs. Through market research ESSVE discovered that 3 out of 4 craftsmen had a hard time keeping their attachments in order and 9 out of 10 found board boxes that break were a problem. In total, the waste related to broken boxes and general disarray amounts to more than SEK 100 million (11.7 million euros) each year in Sweden alone. The research
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NORMA Group’s Engineered Joining Technologies and applications know-how provide cleaner, more effi cient use of precious energy sources in areas such as Cooling Systems, Air Intake & Induction, Emission Control and Ancillary Systems.
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