Advertising texts
ACTIVITY 11 Te students work in groups of four and discuss how the AIDA principle is applied in the (A) Solar-Woman and (B) Renaissance Solar advertisements. Tey have to write down at least two points on each principle and one person must report back to the class.
A. Solar-Woman Attention: Te big bold letters, the photos, the bright blue and purple colours, Electricity cost too high? We have the solution!
Interest: Desire:
It was established in 1982. Heat and UV rays are decreased up to 75%. It keeps heat inside in winter. It comes in a variety of shades.
It increases security. It makes windows shatterproof. It decreases glare. It gives you privacy. It increases property value.
Action: Give us a call! Tree people’s names and numbers are given. Te company’s e-mail address and website address are given.
B. Renaissance Solar Attention: Te interesting title in big bold letters; the photos; the different shades of green.
Interest: Tey provide the size and the price of different systems. Te price varies depending on the installation. Tey install a solar hot water system or a heat pump. It is locally manufactured. It is accredited with Eskom.
Desire: Tey pay the highest Eskom rebates. Tey are affordable. Save up to 40% of your electricity bill. Tey have qualified installation teams. Tere is a 5-or 7-year guarantee.
Action:
Contact us for a free quotation. Tey supply contact numbers as well as their physical address, e-mail address and website address.
Additional activity 3 – see Section Two
ACTIVITY 12 Grammar activity 1. 2.
are to
3. An 4. colourful 5.
has
6. negatively 7. 8.
highlights leaves
9. new 10. learnt
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