Module 5
Section One: Answers to activities and teaching/assessing suggestions
1. Features of advertising texts
Stimulate an informal class discussion amongst the students before you start explaining adverts. Mention that advertisements appear in print (magazines and newspapers), on TV and the radio. Ask the class a few questions relating to adverts, e.g. Do you agree that we love some adverts while we can’t stand others? What is your favourite TV advert at the moment? Why do you like it so much? What is your favourite magazine or newspaper advert? Why is that? Which ones irritate you? Why do they?
Stress the features of advertising texts. It is something that students can learn. If they know the features, they will be able to compile any advertisement. Bring examples of classified adverts and display adverts to class and ask them to bring as well. Discuss the features. Tey will understand and remember better if they see the features. Let them share what they like/dislike in the adverts.
ACTIVITY 1 Te students work in pairs. 1. C = a poster, A = a classified advertisement and B = a display advertisement. 2. Accept any reasonable answer, e.g. you would expect to find them in a newspaper, community newspaper, in your post box or on a notice board.
3. Yes, they do look like information texts. Tey are written in the present tense, they have print features like bold, colour, headings and visuals.
4. A and B persuade us to make use of a taxi service and C wants us to attend a kite festival.
5. Look at the six general features of advertising texts in the top row. Tick the block if the text on the leſt has that feature.
Title/ Heading
A. Classified B. Display C. Poster
✓ ✓ ✓
2. AIDA principle
Take time to explain the AIDA principle to the students. Once they understand it fully, they will never forget it again.
Picture Colour Border
Bold and big print
✓ ✓
✓ ✓
✓ ✓
✓ ✓
Contact details
✓ ✓ ✓
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FutureManagers
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