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LEDs ♦ news digest


Cree has appointed Mike McDevitt as Executive Vice President and Chief Financial Officer (CFO), which became effective last week.


“Mike is an invaluable member of the Cree team and I am very pleased to announce his appointment as CFO,” says Chuck Swoboda, Cree chairman and CEO. “After conducting an exhaustive national search, we realised Mike is the best candidate for the job. Mike’s proven leadership will help Cree drive innovation and accelerated adoption of LED lighting.”


Prior to his appointment as Interim CFO, McDevitt held several key leadership roles at Cree including Director of Sales Operations from 2011-2012, Director of Financial Planning from 2005-2011 and Corporate Controller from 2002-2005.


Soraa sponsors Strategies Unlimited LED Lighting Plugfest


For 14 years, Strategies in Light has been dedicated to providing the LED and lighting industry with an unparalleled standard of excellence in quality conference programming


In an effort to remove barriers to the rapid adoption of LED lighting, Soraa will sponsor a Lighting PlugFest in conjunction with Strategies Unlimited at its annual Strategies in Light conference in Santa Clara, California.


Incompatibility between LED lamps and fixtures with existing control gear and dimmers designed for traditional light sources- incandescent, halogen, or fluorescent -is one of the biggest hurdles facing the lighting industry today.


PlugFests are a mainstay for the IT and consumer electronics industries- Soraa was the first to adapt the practice to the lighting industry, launching the first ever PlugFest in New York City in December 2012. Lighting PlugFest gives lighting designers and specifiers, manufacturers, and end users the opportunity to test products and identify underlying compatibility issues.


“Soraa has been an innovator in Solid State Lighting, launching a revolution in everything from substrates to LED chips to lamps. Lighting PlugFest is a unique opportunity to bring SSL revolution to be on par with the IT world,” says Ella Shum, Director of Research at Strategies Unlimited. “Today, when we use a smartphone and a PC, we don’t think about how they communicate with each other. It should be the same for SSL lighting.”


Soraa will manage and run the testing using a custom- built testing panel comprised of an array of commonly used transformers and dimmers and Soraa’s 12VAC LED MR16 lamps. The panel can also accommodate participating companies’ transformers, dimmers, and 12VAC or 120VAC (E26 only) LED lamps or fixtures.


“Manufacturers benefit because Lighting PlugFest addresses compatibility - an obstacle to widespread LED lamp adoption;


designers benefit because they can specify with confidence; and end users benefit because they will know that product combinations work,”comments Eric Kim, CEO of Soraa. “This event is all about ensuring a positive LED lighting user experience.”


Strategies Unlimited offers comprehensive coverage of high- brightness LEDs and LED lighting, lasers and other photonic products and systems, biomedical imaging systems and image sensors, compound semiconductor materials and specialty electronics market sectors.


Soraa says its full spectrum GaN on GaN LED lamps have superior colour rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN LEDs in the company’s facility.


Bridgelux appoints Bradley


J. Bullington as CEO Also, Bill Watkins, who nurtured and developed GaN on Silicon will become chairman of the board of directors


Bridgelux has appointed Bradley J. Bullington, the company’s former Vice President, Strategy and Corporate Development and General Manager, Technology Solutions, as Chief Executive Officer.


William Watkins has moved up to Chairman of the Board of Directors, having served as CEO of the company from January, 2010 until taking this new role.


Bullington joined Bridgelux from Seagate in 2010, where he worked with Watkins, and has been responsible for the company’s overall business strategy and all corporate and market development activities. These include strategic partnerships and joint venture development, technology licensing, capital formation and the legal function. He also ran Bridgelux’s Technology Solutions business.


“Brad has driven Bridgelux’s strategic direction and corporate development initiatives since joining the Company when I came aboard,” says Watkins. “I look forward to working with him to ensure a smooth transition, as well as going forward as Bridgelux enters its next phase of growth.”


“Bill has restructured and recapitalised the company, nurtured and developed our leadership position in GaN on Silicon, and significantly strengthened Bridgelux’s position in the rapidly growing global lighting market,” adds Alan Salzman, CEO and Managing Partner of VantagePoint Capital Partners.


“The Board is thrilled that Bridgelux will continue to benefit from Bill’s tremendous knowledge, expertise, and guidance as the Company moves ahead. We also look forward to working with Brad as he continues to build on Bridgelux’s leadership in the solid state lighting industry.”


Prior to joining Bridgelux, Bullington held executive strategy, corporate and business development roles at Seagate


March 2013 ww.compoundsemiconductor.net 85


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