irons and steam generators small appliances
twice as much steam as a steam iron, released under pressure of up to five bars which pushes the extra steam deep into the fabric, cutting ironing time and effort in half. The larger water tank means less hassle from frequent refilling compared to a steam iron, and since water is held in the base and not in the hand unit, they are lighter than conventional steam irons. There is also the ad-hoc, ‘casual’ ironer. If for example, the customer has only five shirts a week to iron for work but usually irons a shirt before he/she goes to work in the morning, then an iron with super quick heat up time is perfect, and a number of leading brands have models with this feature.
De’Longhi Stirella steam generator
Product developments Product developments in the ironing category are centred on power and the soleplate. The perception is: the more power, the better the ironing. A powerful, high Wattage soleplate can speed up
ironing but puts garments at risk from being scorched, making them shiny, particularly dark coloured clothing. That’s why a steam generator with a low Wattage sole-plate but with a high steam output is a perfect solution.
One of the leading brand’s soleplate combines a ceramic outer frame that guarantees a fast and uniform heat distribution over the entire surface, with a stainless steel inner soleplate providing the perfect glide on all types of fabrics. A recent innovation from another market leader is the Dual-Vap; a system that gives the user complete control over the delivery of steam; choosing between delivery from the whole soleplate or a concentration at the tip. Speed and ease of use are at the forefront of thinking of manufacturers who focus on high Wattages, high steam outputs, variable temperature; soleplate materials (Inox Glissée specially-treated stainless steel and Palladium Glissée
IndependentElectricalRetailer 94
Philips GC7420 pressurised steam generator
SalesTrainingGuide12
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