consumer electronics television


their flat display television, such as on a wall or on a cabinet. Some sets require optional wall- mounting kits or consumers may not have a suitable TV cabinet, so there is potential for additional sales. And when selling a flat display TV, it’s worth emphasising that modern sets have energy-saving features including, a standby mode that in many cases, has a power consumption of less than one Watt.


Digital TV


of a plasma TV picture while others like LCD images better, so allowing customers to view to similarly-sized screens will help them decide which they prefer


“Some people prefer the ‘look’ ”


With the UK digital switchover set to be completed in just over a year’s time (by the end of 2012), most regions now receive digital TV broadcasts. All new TV sets include a digital TV tuner as standard, so there is no issue about selling digital TV to consumers. It’s worth pointing out to consumers still living in analogue TV areas that all digital TVs also include an analogue tuner, so they can buy a set today and continue to watch their existing TV services, while being ready for the switchover.


Consumers have two basic choices when it comes to digital TV – a pay TV service, which requires a monthly subscription, or subscription-free services like Freeview and Freesat. Freeview is a digital terrestrial service which offers up to 50 TV channels and 24 radio channels, received through an


Samsung 3DTV


SalesTrainingGuide12


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