healthy cooking small appliances
Fit and healthy
The trend is here to stay now, with products in small and large kitchen appliances carrying the ‘healthy’ badge.
The health trend is probably one of the most enduring in recent years and it’s hard to imagine the market turning back from it. So, it’s a trend that will continue and the key is how to link in to the products that are really capturing the consumer’s attention.
There are some obvious products which down to their function or even their name (‘health grills’ for instance) tick all the right boxes. It is probably safe to say too that the usual hurdles to consumers spending money – value, durability, the will-I-use-it-enough question – don’t tend to apply when it comes to their health. If it fits in with their own personal desire to be healthy then the desire to purchase is also there. This, and the potential opportunity for manufacturers to even reach a different audience with some products that might be considered tired or outdated, means healthy cooking is a rewarding area for independents to be involved in.
Sales Tips ✔
Remember, lots of products now have something to recommend them as healthy so make sure you're aware of these benefits across the whole product range.
✔
Find out the size of the household or what types of food the customer is looking to cook (or let them know about the wide variety and flexibility of these products if they don’t know what they want to cook.) There are compact and large-size versions of many products, so it is important to know how many people it’s being used for.
✔
That is definitely the case with small appliances, some of which flag up features like ‘non-stick coating, requires less oil for cooking’, etc. But it is good to see that the whole healthy trend is taking hold in other areas of the kitchen too. Just as coffee machines migrated from the small kitchen appliances arena to large appliances as built-in products, a healthy slant is now becoming part of the cooking appliances offer in the shape of steam ovens and steam microwaves. Is there still room for products such as deep fryers? Those manufacturers involved in that area think so and have taken steps to try and persuade consumers to still use their products but in a healthier way. So for example one fryer from a major brand recommends only one spoonful of oil is used to fry 1kg of chips, enough for a family of four. Apparently that’s a 100 times less than a traditional deep fat fryer. If the body’s willing....
With steam ovens, the high price tag means that it may be a difficult sell, so make sure you know all the benefits and how it might then replace the need for a counter-top steamer, etc.
✔
Check out some of the numerous food- related consumer magazines, many of which include healthy cooking on a regular basis. It might provide prompts in the sales discussion.
IndependentElectricalRetailer 90 SalesTrainingGuide12
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100