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cameras and camcorders consumer electronics


Panasonic HM-TA2


investing in premium cameras. Likewise, sales of Compact System Cameras have seen steady growth over the last year, with several brands now offering the technology. These cameras offer the smaller, lightweight body of a compact along with a selection of interchangeable lenses to offer the quality usually associated with higher-end models. The DSLR-like quality and ease of use has proved to be very popular with consumers making this a product area to watch in the coming year.


The third dimension


While overall sales of compact cameras have declined this year, they still make up the majority of the camera sector. Therefore innovation in this area is important. The manufacturers have stepped up to the challenge with a variety of new features including GPS tagging, touchscreen operation and the inclusion of panoramic image modes.


One of the big innovations of the past year has been the introduction of 3D technology to the digital imaging sector. There are still only a few truly 3D-capable cameras and camcorders on the market, but this is set to change as the benefits of 3D gradually filter through from the home cinema world. It could be a slow process, much like the uptake of 3D TV, but there are still plenty of early adopters around who are keen to get acquainted with the latest technical innovations.


“The DSLR is no longer limited


to the professional market with keen amateurs and first-time users now investing in premium cameras


There are also a number of cameras that SalesTrainingGuide12 43 ” IndependentElectricalRetailer


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